Coverart for item
The Resource Grocery revolution : the new focus on the consumer, Barbara E. Kahn, Leigh McAlister

Grocery revolution : the new focus on the consumer, Barbara E. Kahn, Leigh McAlister

Label
Grocery revolution : the new focus on the consumer
Title
Grocery revolution
Title remainder
the new focus on the consumer
Statement of responsibility
Barbara E. Kahn, Leigh McAlister
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kahn, Barbara E
Dewey number
658.8/78
Illustrations
illustrations
Index
no index present
LC call number
HD9321.5
LC item number
.K35 1997
Literary form
non fiction
NAL call number
HD9321.5
NAL item number
.K35 1997
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
McAlister, Leigh
http://library.link/vocab/subjectName
  • Grocery trade
  • Food industry and trade
  • Brand name products
  • Consumers' preferences
  • Consumers
  • Supermarkten
  • Consumentengedrag
  • Marketing
  • Magasins d'alimentation
  • Aliments
  • Produits de marque
  • Consommateurs
  • Consommateurs
Label
Grocery revolution : the new focus on the consumer, Barbara E. Kahn, Leigh McAlister
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 219-239)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. I. Revolution in the Grocery Industry. Ch. 1. Ravages of Change. Ch. 2. The Broader Revolution. Ch. 3. Evolution of the Packaged Goods Industry. Ch. 4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing. Ch. 5. The Market Adjusts. Ch. 6. The Solution: Efficient Consumer Response. Ch. 7. The Shape of the Future -- Pt. II. Consumers' Grocery Shopping Behavior. Ch. 8. How Do Consumers Decide Where to Purchase Groceries? Ch. 9. How Do Consumers Decide What Categories to Buy? Ch. 10. How Do Consumers Decide Which Brands to Buy within a Product Category? Ch. 11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?
Control code
35919345
Dimensions
24 cm
Extent
xvi, 239 pages
Isbn
9780673998804
Isbn Type
(pbk.)
Lccn
96049060
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)35919345
Label
Grocery revolution : the new focus on the consumer, Barbara E. Kahn, Leigh McAlister
Publication
Bibliography note
Includes bibliographical references (pages 219-239)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. I. Revolution in the Grocery Industry. Ch. 1. Ravages of Change. Ch. 2. The Broader Revolution. Ch. 3. Evolution of the Packaged Goods Industry. Ch. 4. Erosion of the Infrastructure Supporting Traditional Packaged Goods Marketing. Ch. 5. The Market Adjusts. Ch. 6. The Solution: Efficient Consumer Response. Ch. 7. The Shape of the Future -- Pt. II. Consumers' Grocery Shopping Behavior. Ch. 8. How Do Consumers Decide Where to Purchase Groceries? Ch. 9. How Do Consumers Decide What Categories to Buy? Ch. 10. How Do Consumers Decide Which Brands to Buy within a Product Category? Ch. 11. How Do Consumers Respond to Retailers' Merchandising, Pricing, and Promotional Strategies?
Control code
35919345
Dimensions
24 cm
Extent
xvi, 239 pages
Isbn
9780673998804
Isbn Type
(pbk.)
Lccn
96049060
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)35919345

Library Locations

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      38.944491 -92.326012
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