Coverart for item
The Resource Grow the core : how to focus on your core business for brand success, David Taylor

Grow the core : how to focus on your core business for brand success, David Taylor

Label
Grow the core : how to focus on your core business for brand success
Title
Grow the core
Title remainder
how to focus on your core business for brand success
Statement of responsibility
David Taylor
Creator
Subject
Language
eng
Summary
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, its a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top-performing companies achieve superior results through a leading position in their core business. Unfortunately, theres very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front-line experience on over one hundred brand coaching projects
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Taylor, David
Dewey number
658.8/27
Index
index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Gale virtual reference library
http://library.link/vocab/subjectName
  • Brand name products
  • Product management
  • Strategic planning
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • Marketing
  • Brand name products
  • Branding (Marketing)
  • Product management
  • Strategic planning
Label
Grow the core : how to focus on your core business for brand success, David Taylor
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan
Control code
816499200
Extent
1 online resource
Form of item
online
Isbn
9781118484715
Lccn
2012045102
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 425359
  • 2a02f2de-3a0d-42ef-b90a-59854a6fedae
Specific material designation
remote
System control number
(OCoLC)816499200
Label
Grow the core : how to focus on your core business for brand success, David Taylor
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I. Why grow the core? -- part II. Grow the core principles -- part III. Grow the core workouts -- part IV. The grow the core workplan
Control code
816499200
Extent
1 online resource
Form of item
online
Isbn
9781118484715
Lccn
2012045102
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 425359
  • 2a02f2de-3a0d-42ef-b90a-59854a6fedae
Specific material designation
remote
System control number
(OCoLC)816499200

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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