Coverart for item
The Resource Gurus and oracles : the marketing of information, Miklos Sarvary

Gurus and oracles : the marketing of information, Miklos Sarvary

Label
Gurus and oracles : the marketing of information
Title
Gurus and oracles
Title remainder
the marketing of information
Statement of responsibility
Miklos Sarvary
Creator
Subject
Language
eng
Summary
We live in an "Information Age" of overabundant data and lightning-fast transmission. Yet although information and knowledge represent key factors in most economic decisions, we often forget that data, information, and knowledge are products created and traded within the knowledge economy. In Gurus and Oracles, Miklos Sarvary describes the information industry--the far-flung universe of companies whose core business is to sell information to decision makers. These companies include such long-established firms as Thomson Reuters (which began in 1850 with carrier pigeons relaying stock market news) as well as newer, dominant players like Google and Facebook. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviors of the markets for them. He shows how technology contributes to the spectacular growth of this sector and how new markets for information change our economic environment. Research in economics, business strategy, and marketing has shown that information is different from other goods and services; this is especially true in competitive settings and may result in strange competitive market outcomes. For example, Sarvary points out, unreliable information may be more expensive than reliable information; information sellers may be better off inviting competitors into their market because this may allow them to increase their prices; and competition may lead to increased media bias--but this may benefit consumers who want to discover the truth. In Gurus and Oracles, Sarvary explores the implications of these and other peculiarities for information buyers and sellers
Cataloging source
DLC
http://library.link/vocab/creatorName
Sarvary, M.
Dewey number
001.068/8
Illustrations
illustrations
Index
index present
LC call number
HD9999.I492
LC item number
S28 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Information services industry
  • Information networks
  • Information technology
Label
Gurus and oracles : the marketing of information, Miklos Sarvary
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Is there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R&D for information and knowledge -- Conclusion
Control code
729064992
Dimensions
24 cm
Extent
xv, 176 pages
Isbn
9780262016940
Isbn Type
(hbk. : alk. paper)
Lccn
2011023271
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)729064992
Label
Gurus and oracles : the marketing of information, Miklos Sarvary
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Is there a market for information -- Decisions and information -- Competitive pricing of information -- Why information sellers lie -- The information value chain -- Networks, search and interfaces -- Branding information -- R&D for information and knowledge -- Conclusion
Control code
729064992
Dimensions
24 cm
Extent
xv, 176 pages
Isbn
9780262016940
Isbn Type
(hbk. : alk. paper)
Lccn
2011023271
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)729064992

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