Coverart for item
The Resource Health and medical public relations, Myc Riggulsford

Health and medical public relations, Myc Riggulsford

Label
Health and medical public relations
Title
Health and medical public relations
Statement of responsibility
Myc Riggulsford
Creator
Subject
Language
eng
Summary
"Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application"--Provided by publisher
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Riggulsford, Myc
Dewey number
362.1
Index
no index present
Literary form
non fiction
NLM call number
  • 2013 F-772
  • WA 590
http://library.link/vocab/subjectName
  • Health facilities
  • Health Communication
  • Public Relations
  • Communications Media
Label
Health and medical public relations, Myc Riggulsford
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is PR? -- 2. Health and medical PR sectors -- 3. Roles within health and medical PR -- 4. Getting your voice heard: basic health public relations activities -- 5. Why health is big news -- 6. Other types of health stories -- 7. New media -- 8. Journals -- 9. Health and medical public relations planning -- 10. Communication, consultation and access -- 11. Politics, ethnics and the media -- 12. Health and medical PR: an alternative and potted modern history
Control code
727702546
Dimensions
24 cm
Extent
viii, 189 pages
Isbn
9780203143698
Isbn Type
(ebk)
Lccn
2012044006
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)727702546
Label
Health and medical public relations, Myc Riggulsford
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. What is PR? -- 2. Health and medical PR sectors -- 3. Roles within health and medical PR -- 4. Getting your voice heard: basic health public relations activities -- 5. Why health is big news -- 6. Other types of health stories -- 7. New media -- 8. Journals -- 9. Health and medical public relations planning -- 10. Communication, consultation and access -- 11. Politics, ethnics and the media -- 12. Health and medical PR: an alternative and potted modern history
Control code
727702546
Dimensions
24 cm
Extent
viii, 189 pages
Isbn
9780203143698
Isbn Type
(ebk)
Lccn
2012044006
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)727702546

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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