Coverart for item
The Resource Health communication message design : theory and practice, editor, Hyunyi Cho

Health communication message design : theory and practice, editor, Hyunyi Cho

Label
Health communication message design : theory and practice
Title
Health communication message design
Title remainder
theory and practice
Statement of responsibility
editor, Hyunyi Cho
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
LC call number
RA423.2
LC item number
.H423 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Cho, Hyunyi
http://library.link/vocab/subjectName
  • Communication in public health
  • Health Communication
  • Health Education
  • Health Promotion
  • Marketing
Label
Health communication message design : theory and practice, editor, Hyunyi Cho
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience
Control code
713186167
Dimensions
24 cm
Extent
xvi, 277 pages
Isbn
9781412986557
Isbn Type
(pbk.)
Lccn
2011027015
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)713186167
Label
Health communication message design : theory and practice, editor, Hyunyi Cho
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience
Control code
713186167
Dimensions
24 cm
Extent
xvi, 277 pages
Isbn
9781412986557
Isbn Type
(pbk.)
Lccn
2011027015
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)713186167

Library Locations

    • J. Otto Lottes Health Sciences LibraryBorrow it
      1 Hospital Dr, Columbia, MO, 65201, US
      38.939544 -92.328377
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