Coverart for item
The Resource Hit brands : how music builds value for the world's smartest brands, Daniel Jackson, Richard Jankovich and Eric Sheinkop

Hit brands : how music builds value for the world's smartest brands, Daniel Jackson, Richard Jankovich and Eric Sheinkop

Label
Hit brands : how music builds value for the world's smartest brands
Title
Hit brands
Title remainder
how music builds value for the world's smartest brands
Statement of responsibility
Daniel Jackson, Richard Jankovich and Eric Sheinkop
Title variation
How music builds value for the world's smartest brands
Creator
Contributor
Author
Subject
Language
eng
Summary
In the battleground for the hearts and minds of customers, music is one of the most powerful tools that brands can use. In this definitive guide to how brands harness the power of music to drive business, three leading industry experts show you how to create and execute successful music strategies with lasting impact. Every major global brand already uses and invests in music as part of its communications but very few have created 'hits'. Music has the power to make a brand instantly recognized and loved, so what are the secrets? Including case studies from Coke, Sephora, Nescafe and Converse and ranging from the strategic use of mnemonics to harnessing conversations in social media, Hit Brands is a practical guide from three pioneers of music branding that defines a seminal moment in the history of music, as brands start to create and own music for the benefit of their customers
Cataloging source
CDX
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Jackson, Daniel M.
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
LC item number
.J33 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Jankovich, Richard
  • Sheinkop, Eric
http://library.link/vocab/subjectName
  • Music in advertising
  • Branding (Marketing)
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Music in advertising
Label
Hit brands : how music builds value for the world's smartest brands, Daniel Jackson, Richard Jankovich and Eric Sheinkop
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 189-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction -- The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future
Control code
864391012
Dimensions
23 cm
Extent
ix, 201 pages
Isbn
9781137271471
Isbn Type
(cloth)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)864391012
Label
Hit brands : how music builds value for the world's smartest brands, Daniel Jackson, Richard Jankovich and Eric Sheinkop
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 189-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
Introduction -- The history of music and brand relationships -- Music as identity -- Case studies for music as identity -- Music as engagement -- Case studies for music as engagement -- Music as currency -- Case studies for music as currency -- The future
Control code
864391012
Dimensions
23 cm
Extent
ix, 201 pages
Isbn
9781137271471
Isbn Type
(cloth)
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)864391012

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
Processing Feedback ...