Coverart for item
The Resource Housework and housewives in modern American advertising : married to the mop, Jessamyn Neuhaus

Housework and housewives in modern American advertising : married to the mop, Jessamyn Neuhaus

Label
Housework and housewives in modern American advertising : married to the mop
Title
Housework and housewives in modern American advertising
Title remainder
married to the mop
Statement of responsibility
Jessamyn Neuhaus
Creator
Subject
Language
eng
Summary
"This book traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Asserting that advertising is our most significant public discourse about housework, Neuhaus draws on advertising such as print ads and TV commercials, as well as ad agency documents and trade journals, to show how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, the author demonstrates that when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable "housewife moms" that appear in today's advertising"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Neuhaus, Jessamyn
Dewey number
659.1088/640973
Illustrations
illustrations
Index
index present
LC call number
HF5827.85
LC item number
.N48 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Sex role in advertising
  • Stereotypes (Social psychology) in advertising
  • Women in advertising
  • Housewives as consumers
  • HISTORY / United States / 20th Century
  • HISTORY / United States / 19th Century
  • HISTORY / United States / 21st Century
  • HISTORY / Social History
  • SOCIAL SCIENCE / Media Studies
Label
Housework and housewives in modern American advertising : married to the mop, Jessamyn Neuhaus
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- The Laundry Room * The Bathroom * The Kitchen * The Living Room
Control code
701019983
Dimensions
22 cm
Edition
1st ed.
Extent
xii, 273 pages
Isbn
9780230114890
Lccn
2011018676
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)701019983
Label
Housework and housewives in modern American advertising : married to the mop, Jessamyn Neuhaus
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: -- The Laundry Room * The Bathroom * The Kitchen * The Living Room
Control code
701019983
Dimensions
22 cm
Edition
1st ed.
Extent
xii, 273 pages
Isbn
9780230114890
Lccn
2011018676
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)701019983

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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