Coverart for item
The Resource If you're in a dogfight, become a cat! : strategies for long-term growth, Leonard Sherman

If you're in a dogfight, become a cat! : strategies for long-term growth, Leonard Sherman

Label
If you're in a dogfight, become a cat! : strategies for long-term growth
Title
If you're in a dogfight, become a cat!
Title remainder
strategies for long-term growth
Statement of responsibility
Leonard Sherman
Creator
Contributor
Author
Publisher
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Sherman, Len
Dewey number
658.4/012
Illustrations
illustrations
Index
index present
LC call number
HD30.28
LC item number
.S42995 2017
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Columbia Business School Publishing
http://library.link/vocab/subjectName
  • Strategic planning
  • Industrial management
  • Industrial management
  • Strategic planning
Label
If you're in a dogfight, become a cat! : strategies for long-term growth, Leonard Sherman
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye
Control code
947816807
Dimensions
24 cm
Extent
x, 348 pages
Isbn
9780231174824
Lccn
2016021876
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)947816807
Label
If you're in a dogfight, become a cat! : strategies for long-term growth, Leonard Sherman
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The origins of modern business strategy thinking -- There's no such thing as a bad industry -- Why are we in business? -- The search for business's holy grail: long-term profitable growth -- Do you know what your strategy is? -- Getting strategy right -- Creating strong brands -- Brand builders and killers -- What makes products meaningfully different? -- Where do great ideas come from? -- Strategies to break away from the pack -- Hitting the bull's-eye
Control code
947816807
Dimensions
24 cm
Extent
x, 348 pages
Isbn
9780231174824
Lccn
2016021876
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
color illustrations
System control number
(OCoLC)947816807

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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