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The Resource Image marketing : using public perceptions to attain business objectives, Joe Marconi

Image marketing : using public perceptions to attain business objectives, Joe Marconi

Label
Image marketing : using public perceptions to attain business objectives
Title
Image marketing
Title remainder
using public perceptions to attain business objectives
Statement of responsibility
Joe Marconi
Creator
Contributor
Subject
Language
eng
Summary
"In an era of instant celebrity and instant notoriety Image Marketing - managing styles and perceptions to match the demands of your public - has never been more important to business success." "Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in-the-trenches analyses of some companies and professions that have done things right - and some that haven't. Even more important, he provides practical guidance you can use to apply the principles of Image Marketing to your business objectives." "A successful public image is more than a smiling face in an ad or the claim that you're the biggest or the best. It's a matter of ensuring that people think of you and managing how they think of you. It's a matter of Image Marketing, and this book provides all the step-by-step guidance you'll need to create and market an image that will use public perceptions to build awareness, increase market share, and attain your business objectives."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.M37 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
American Marketing Association
http://library.link/vocab/subjectName
  • Corporate image
  • Advocacy advertising
  • Public relations
  • Mass media and business
  • Corporate image
  • Public relations
  • Entreprises
  • Publicité-plaidoyer
  • Relations publiques
  • Médias et affaires
Label
Image marketing : using public perceptions to attain business objectives, Joe Marconi
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 217-219) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
33664810
Dimensions
24 cm
Extent
xviii, 232 pages
Isbn
9780844235042
Isbn Type
(alk. paper)
Lccn
95046960
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)33664810
Label
Image marketing : using public perceptions to attain business objectives, Joe Marconi
Publication
Bibliography note
Includes bibliographical references (pages 217-219) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
33664810
Dimensions
24 cm
Extent
xviii, 232 pages
Isbn
9780844235042
Isbn Type
(alk. paper)
Lccn
95046960
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)33664810

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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