Coverart for item
The Resource Imagining consumers : design and innovation from Wedgwood to Corning, Regina Lee Blaszczyk

Imagining consumers : design and innovation from Wedgwood to Corning, Regina Lee Blaszczyk

Label
Imagining consumers : design and innovation from Wedgwood to Corning
Title
Imagining consumers
Title remainder
design and innovation from Wedgwood to Corning
Statement of responsibility
Regina Lee Blaszczyk
Creator
Subject
Genre
Language
eng
Summary
"Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Blaszczyk, Regina Lee
Dewey number
338.4/766668
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9620.5.T333
LC item number
U63 2000
Literary form
non fiction
Nature of contents
bibliography
Series statement
Studies in industry and society
http://library.link/vocab/subjectName
  • Ceramic tableware industry
  • Ceramic tableware industry
  • Glassware industry
  • Glassware industry
  • Consumers' preferences
  • Consumers' preferences
Label
Imagining consumers : design and innovation from Wedgwood to Corning, Regina Lee Blaszczyk
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 283-343) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cinderella Stories
  • China Mania
  • Beauty for a Dime
  • Fiesta!
  • Better Products for Better Homes
  • Pyrex Pioneers
  • Easier Living?
  • Essay on Sources
Control code
41265954
Dimensions
25 cm
Extent
xiii, 380 pages, 8 unnumbered pages of plates
Isbn
9780801861932
Isbn Type
(alk. paper)
Lccn
99015428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
Label
Imagining consumers : design and innovation from Wedgwood to Corning, Regina Lee Blaszczyk
Publication
Bibliography note
Includes bibliographical references (pages 283-343) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Cinderella Stories
  • China Mania
  • Beauty for a Dime
  • Fiesta!
  • Better Products for Better Homes
  • Pyrex Pioneers
  • Easier Living?
  • Essay on Sources
Control code
41265954
Dimensions
25 cm
Extent
xiii, 380 pages, 8 unnumbered pages of plates
Isbn
9780801861932
Isbn Type
(alk. paper)
Lccn
99015428
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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