Coverart for item
The Resource In your face : how American marketing excess fuels anti-Americanism, Johny K. Johansson

In your face : how American marketing excess fuels anti-Americanism, Johny K. Johansson

Label
In your face : how American marketing excess fuels anti-Americanism
Title
In your face
Title remainder
how American marketing excess fuels anti-Americanism
Statement of responsibility
Johny K. Johansson
Creator
Subject
Language
eng
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Johansson, Johny K
Dewey number
303.48/273
Index
index present
LC call number
HF1416
LC item number
.J634 2004eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Financial Times Prentice Hall books
http://library.link/vocab/subjectName
  • Export marketing
  • Export marketing
  • Advertising
  • Anti-Americanism
  • POLITICAL SCIENCE
  • Advertising
  • Anti-Americanism
  • Export marketing
  • Export marketing
  • United States
Label
In your face : how American marketing excess fuels anti-Americanism, Johny K. Johansson
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Chapter 5
  • Anti-globalization and marketing
  • Chapter 6
  • Why only American brands?
  • Chapter 7
  • Anti-Americanism and marketing
  • Chapter 8
  • Who wants to be an American?
  • Chapter 9
  • Are foreign countries any better?
  • Chapter 1
  • Chapter 10
  • Accentuate the positive
  • Three strikes
  • Chapter 2
  • The Anti-marketing case
  • Chapter 3
  • Why do marketers do what they do?
  • Chapter 4
  • Global marketing as bad marketing
Control code
62349301
Dimensions
unknown
Extent
1 online resource (xviii, 206 pages).
File format
unknown
Form of item
online
Isbn
9780132045018
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
4508a3bf-c6da-411a-afed-c61c6735d977
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)62349301
Label
In your face : how American marketing excess fuels anti-Americanism, Johny K. Johansson
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • Chapter 5
  • Anti-globalization and marketing
  • Chapter 6
  • Why only American brands?
  • Chapter 7
  • Anti-Americanism and marketing
  • Chapter 8
  • Who wants to be an American?
  • Chapter 9
  • Are foreign countries any better?
  • Chapter 1
  • Chapter 10
  • Accentuate the positive
  • Three strikes
  • Chapter 2
  • The Anti-marketing case
  • Chapter 3
  • Why do marketers do what they do?
  • Chapter 4
  • Global marketing as bad marketing
Control code
62349301
Dimensions
unknown
Extent
1 online resource (xviii, 206 pages).
File format
unknown
Form of item
online
Isbn
9780132045018
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
http://library.link/vocab/ext/overdrive/overdriveId
4508a3bf-c6da-411a-afed-c61c6735d977
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)62349301

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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