The Resource Integrated corporate community relations, Jessica Martin

Integrated corporate community relations, Jessica Martin

Label
Integrated corporate community relations
Title
Integrated corporate community relations
Statement of responsibility
Jessica Martin
Creator
Contributor
Degree granting institution
Thesis advisor
Subject
Language
eng
Summary
This journalism master's project includes a professional work component and a research component. The professional work component details the author's experiences working for Best Practices in Corporate Communications and The Public Affairs Group. Both these companies are located in Washington, D.C. and provide information and research for Fortune 500 companies to improve their business. The author's project was to update a 1998 report about corporate community relations. Field notes and samples of work are included. In the research component the author specifically looks "at how the integration of community relations programs with other corporate programs can be a highly successful way to promote the company's image and initiatives [by examining] three questions: RQ1: How are businesses using integrative techniques in community relations programs to create the most successful businesses? RQ2: Are all of the corporation's activities working toward one corporate mission? RQ3: How are companies measuring the effectiveness of these programs?" (p. 17) This section includes a literature review and interview transcripts
Cataloging source
MUU
http://library.link/vocab/creatorName
Martin, Jessica
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
  • Cropp, Fritz
  • University of Missouri--Columbia
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Social responsibility of business
  • Journalism
  • Journalism
Label
Integrated corporate community relations, Jessica Martin
Instantiates
Publication
Note
  • "October 6, 2003."
  • Committee chair: Fritz Cropp
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
711162858
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)711162858
Label
Integrated corporate community relations, Jessica Martin
Publication
Note
  • "October 6, 2003."
  • Committee chair: Fritz Cropp
  • Professional project report submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Journalism from the School of Journalism, University of Missouri--Columbia
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
711162858
Dimensions
28 cm
Extent
1 volume (various pagings)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)711162858

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
    • University of Missouri Libraries DepositoryBorrow it
      2908 Lemone Blvd, Columbia, MO, 65211, US
      38.919360 -92.291620
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