Coverart for item
The Resource Interactive decision aids in e-commerce, Jella Pfeiffer

Interactive decision aids in e-commerce, Jella Pfeiffer

Label
Interactive decision aids in e-commerce
Title
Interactive decision aids in e-commerce
Statement of responsibility
Jella Pfeiffer
Creator
Subject
Language
eng
Summary
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers' satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers' decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Member of
Cataloging source
GW5XE
http://library.link/vocab/creatorName
Pfeiffer, Jella
Dewey number
381/.142
Index
index present
LC call number
HF5548.32
LC item number
.P44 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Contributions to management science,
http://library.link/vocab/subjectName
  • Electronic commerce
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Science économique
  • Affaires
Label
Interactive decision aids in e-commerce, Jella Pfeiffer
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
770405002
Dimensions
unknown
Extent
1 online resource (xxii, 248 pages)
File format
unknown
Form of item
online
Isbn
9783790827699
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)770405002
Label
Interactive decision aids in e-commerce, Jella Pfeiffer
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
770405002
Dimensions
unknown
Extent
1 online resource (xxii, 248 pages)
File format
unknown
Form of item
online
Isbn
9783790827699
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)770405002

Library Locations

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      38.946102 -92.330125
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