Coverart for item
The Resource Interactive marketing : the future present, Edward Forrest, Richard Mizerski, editors

Interactive marketing : the future present, Edward Forrest, Richard Mizerski, editors

Label
Interactive marketing : the future present
Title
Interactive marketing
Title remainder
the future present
Statement of responsibility
Edward Forrest, Richard Mizerski, editors
Creator
Contributor
Subject
Language
eng
Summary
Interactive Marketing: The Future Present was compiled to provide practical advice about how to develop strategies for the new interactive media and how to put those strategies to work in profitable marketing programs. More than just one "expert's" formula for success, Interactive Marketing: The Future Present provides the best thinking of leaders in both the professional and academic communities. These recognized authorities show how to maximize the marketing potential of the new interactive technologies while avoiding the problems that some marketers have experienced
Cataloging source
DLC
http://library.link/vocab/creatorName
Forrest, Edward
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5415.1264
LC item number
.F67 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mizerski, Richard
http://library.link/vocab/subjectName
  • Interactive marketing
  • Marketing
  • Interactieve computersystemen
  • Aufsatzsammlung
  • Marketing
  • Marktkommunikation
Label
Interactive marketing : the future present, Edward Forrest, Richard Mizerski, editors
Instantiates
Publication
Note
"Published in conjunction with the American Marketing Association"--T.p. verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Sec. I. Marketing strategies and tactics -- Customer-focused strategies and tactics, interactive marketing weighs in for customers / Richard Cross, Janet Smith -- Interactive retailing, more choices, more chances, more growth / Leisa Reinecke Flynn -- Interactive kiosks in the retail environment, what customers really need? / Thomas Hutchison -- Marketing and selling high-tech products, the cobbler's children / John V. Crosby -- The new disk-based marketing communications tools, guidelines for creating powerful electronic catalogs and presentations / Vic Cherubini -- Extending the sales reach, interactive technology and personal selling / Kenneth V. Henderson, Jr., Robert C. Greene, Jr. -- Public relations and the interactive media, the practice is outpacing predictions / J.D. Rayburn, II -- Considerations for 21st century direct marketers, focusing on the basics in new environments / Richard S. Hodgson -- Sec. II. Media tactics and techniques in the interactive age -- One-to-one media in the interactive future, building dialogues and learning relationships with individual customers / Don Peppers, Martha Rogers -- The impact of interactive communication on advertising and marketing, and now a word from our consumer / Edward Forrest, Lance Kinney, Michael Chamberlain -- Computer as audience, mediated interactive messages / Cheri Anderson -- Maintaining a customer focus in an interactive age, The seven I's to success / Michael Spalter -- The new world of marketing on the internet, some practical implications of the new tools and new rules of interactive marketing / Charles F. Hofacker -- Media and marketing strategies for the internet, a step-by-step guide / Tracy Emerick -- Creative strategy for interactive marketing, 10 rules for adapting and winning in the new marketplace / Carol Nelson, Rocky James -- Copywriting for interactive media, new rules for the new medium / Herschell Gordon Lewis -- Anatomy of a web advertisement, A case study of Zima.com / Charles Marrelli -- Measuring the effectiveness of interactive media, internet media evaluation and buying strategy / John C. Nardone -- Sec. 3. Data collection and analysis and research strategies -- Consuming technologies at home, new consumer research techniques / C. Edward Wotring, Joseph M. Kayany, Edward Forrest -- Customer service and interactivity, the ongoing conversation / Lucia M. Fishburne, Daniel Montgomery -- A blueprint for successful syndicated on-line research, consumer panel research methods applied to the on-line economy / Mickey Bennett -- Marketing communications engineering, using self-organizing neural networks / Martin Block -- The convergence of database marketing and interactive media networks, new sources, new uses, new benefits / Rob Jackson, Paul Wang
Control code
32552174
Dimensions
25 cm
Extent
xxiii, 390 pages
Isbn
9780844234267
Isbn Type
(alk. paper)
Lccn
95011305
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)32552174
Label
Interactive marketing : the future present, Edward Forrest, Richard Mizerski, editors
Publication
Note
"Published in conjunction with the American Marketing Association"--T.p. verso
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Sec. I. Marketing strategies and tactics -- Customer-focused strategies and tactics, interactive marketing weighs in for customers / Richard Cross, Janet Smith -- Interactive retailing, more choices, more chances, more growth / Leisa Reinecke Flynn -- Interactive kiosks in the retail environment, what customers really need? / Thomas Hutchison -- Marketing and selling high-tech products, the cobbler's children / John V. Crosby -- The new disk-based marketing communications tools, guidelines for creating powerful electronic catalogs and presentations / Vic Cherubini -- Extending the sales reach, interactive technology and personal selling / Kenneth V. Henderson, Jr., Robert C. Greene, Jr. -- Public relations and the interactive media, the practice is outpacing predictions / J.D. Rayburn, II -- Considerations for 21st century direct marketers, focusing on the basics in new environments / Richard S. Hodgson -- Sec. II. Media tactics and techniques in the interactive age -- One-to-one media in the interactive future, building dialogues and learning relationships with individual customers / Don Peppers, Martha Rogers -- The impact of interactive communication on advertising and marketing, and now a word from our consumer / Edward Forrest, Lance Kinney, Michael Chamberlain -- Computer as audience, mediated interactive messages / Cheri Anderson -- Maintaining a customer focus in an interactive age, The seven I's to success / Michael Spalter -- The new world of marketing on the internet, some practical implications of the new tools and new rules of interactive marketing / Charles F. Hofacker -- Media and marketing strategies for the internet, a step-by-step guide / Tracy Emerick -- Creative strategy for interactive marketing, 10 rules for adapting and winning in the new marketplace / Carol Nelson, Rocky James -- Copywriting for interactive media, new rules for the new medium / Herschell Gordon Lewis -- Anatomy of a web advertisement, A case study of Zima.com / Charles Marrelli -- Measuring the effectiveness of interactive media, internet media evaluation and buying strategy / John C. Nardone -- Sec. 3. Data collection and analysis and research strategies -- Consuming technologies at home, new consumer research techniques / C. Edward Wotring, Joseph M. Kayany, Edward Forrest -- Customer service and interactivity, the ongoing conversation / Lucia M. Fishburne, Daniel Montgomery -- A blueprint for successful syndicated on-line research, consumer panel research methods applied to the on-line economy / Mickey Bennett -- Marketing communications engineering, using self-organizing neural networks / Martin Block -- The convergence of database marketing and interactive media networks, new sources, new uses, new benefits / Rob Jackson, Paul Wang
Control code
32552174
Dimensions
25 cm
Extent
xxiii, 390 pages
Isbn
9780844234267
Isbn Type
(alk. paper)
Lccn
95011305
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)32552174

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