Coverart for item
The Resource International marketing in the fast changing world, edited by Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri -- Columbia, USA

International marketing in the fast changing world, edited by Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri -- Columbia, USA

Label
International marketing in the fast changing world
Title
International marketing in the fast changing world
Statement of responsibility
edited by Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri -- Columbia, USA
Contributor
Editor
Subject
Language
eng
Summary
This volume of Advances in International Marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These includew topics such as dynamic capabilities of international marketers, entrepreneurial orientation, rise of emerging markets MNCs, and international marketing strategies in fast changing environments. Collectively, the papers in this volume shed significant light on many emerging issues and form a solid foundation for future research. -- from back cover
Member of
Cataloging source
YDXCP
Dewey number
658.84
Index
no index present
LC call number
HF1416
LC item number
.I6323 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Stöttinger, Barbara
  • Schlegelmilch, Bodo B.
  • Zou, Shaoming
Series statement
Advances in international marketing
Series volume
volume 26
http://library.link/vocab/subjectName
  • Export marketing
  • International business enterprises
  • Brand name products
  • Attitude (Psychology)
  • Attitude (Psychology)
  • Brand name products
  • Export marketing
  • International business enterprises
Label
International marketing in the fast changing world, edited by Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri -- Columbia, USA
Instantiates
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms / Geir Gripsrud, Auke Hunneman and Carl Arthur Solberg -- Internationalization through e-commerce. The case of multibrand luxury retailers in the fashion industry / Simone Guercini and Andrea Runfola -- Small-medium sized manufacturers' internationalization through retail store openings abroad: A study of the Italian fashion industry / Simone Guercini and Andrea Runfola -- A taxonomy of export-pricing strategies and their performance in international markets / Katharina Maria Hofer, Lisa Maria Niehoff and Gerhard A. Wuehrer -- Enhancing organizational performance of international smes through inter-firm marketing collaborations / Kayhan Tajeddini, Ulf Elg and Pervez N. Ghauri -- Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance / Hui Xu, Harry A. Taute, Paul Dishman and Jing Guo -- International marketing in multinational company subsidaries in emerging markets: A multidimensional approach / Debora Atala Pires, Thelma Valéria Rocha, Felipe Mendes Borini and Dennys Eduardo Rossetto -- The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse coo effect on a supplier country's image from exporting professional services to a host country: A conceptual framework / Roy Toffoli, Michel Librowicz, Ahlem Hajjem and Issam Telahigue -- Perceived quality of Asian brands by U.S. consumers: Case of cosmetic brand using age as a moderator / Sarah (Song) Southworth and Minjeong Kim -- Global brand attitude, perceived value, consumer affinity, and purchase intentions: A multidimensional view of consumer behavior and global brands / Nayyer Naseem, Swati Verma and Attila Yaprak
Control code
914573792
Dimensions
24 cm
Edition
First edition.
Extent
xvi, 288 pages
Isbn
9781785602337
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)914573792
Label
International marketing in the fast changing world, edited by Barbara Stöttinger, Vienna University of Economics and Business, Austria ; Bodo B. Schlegelmilch, Vienna University of Economics and Business, Austria ; Shaoming Zou, University of Missouri -- Columbia, USA
Publication
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Revisiting Uppsala through the lenses of new ventures: A longitudinal study of Norwegian firms / Geir Gripsrud, Auke Hunneman and Carl Arthur Solberg -- Internationalization through e-commerce. The case of multibrand luxury retailers in the fashion industry / Simone Guercini and Andrea Runfola -- Small-medium sized manufacturers' internationalization through retail store openings abroad: A study of the Italian fashion industry / Simone Guercini and Andrea Runfola -- A taxonomy of export-pricing strategies and their performance in international markets / Katharina Maria Hofer, Lisa Maria Niehoff and Gerhard A. Wuehrer -- Enhancing organizational performance of international smes through inter-firm marketing collaborations / Kayhan Tajeddini, Ulf Elg and Pervez N. Ghauri -- Examining causal relationships among international experience, perceived environmental uncertainty, market entry mode, and international performance / Hui Xu, Harry A. Taute, Paul Dishman and Jing Guo -- International marketing in multinational company subsidaries in emerging markets: A multidimensional approach / Debora Atala Pires, Thelma Valéria Rocha, Felipe Mendes Borini and Dennys Eduardo Rossetto -- The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse coo effect on a supplier country's image from exporting professional services to a host country: A conceptual framework / Roy Toffoli, Michel Librowicz, Ahlem Hajjem and Issam Telahigue -- Perceived quality of Asian brands by U.S. consumers: Case of cosmetic brand using age as a moderator / Sarah (Song) Southworth and Minjeong Kim -- Global brand attitude, perceived value, consumer affinity, and purchase intentions: A multidimensional view of consumer behavior and global brands / Nayyer Naseem, Swati Verma and Attila Yaprak
Control code
914573792
Dimensions
24 cm
Edition
First edition.
Extent
xvi, 288 pages
Isbn
9781785602337
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)914573792

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