Coverart for item
The Resource Internet direct mail : the complete guide to successful e-mail marketing campaigns, Stevan Roberts, Michelle Feit, Robert W. Bly

Internet direct mail : the complete guide to successful e-mail marketing campaigns, Stevan Roberts, Michelle Feit, Robert W. Bly

Label
Internet direct mail : the complete guide to successful e-mail marketing campaigns
Title
Internet direct mail
Title remainder
the complete guide to successful e-mail marketing campaigns
Statement of responsibility
Stevan Roberts, Michelle Feit, Robert W. Bly
Creator
Contributor
Subject
Language
eng
Summary
"Internet Direct Mail offers insight, advice, and step-by-step assistance from seasoned direct-marketing professionals who have experienced great success with Internet campaigns. Their expert guidance will help you make sound decisions about your offer, your creative, your list, your fulfillment, your method of measurement, and many other issues - allowing you to start and run a smooth, professional, results-oriented e-mail campaign."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Roberts, Stevan
Dewey number
658.8/4
Index
index present
LC call number
HF5415.1265
LC item number
.R62 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Feit, Michelle
  • Bly, Robert W
http://library.link/vocab/subjectName
  • Internet marketing
  • Electronic mail systems
Label
Internet direct mail : the complete guide to successful e-mail marketing campaigns, Stevan Roberts, Michelle Feit, Robert W. Bly
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 319-326) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Broadcasting the E-Mail Message
  • 6.
  • Reply Options and Mechanisms
  • 7.
  • Tracking and Measuring Results
  • 8.
  • Avoiding Spam, Fleming, and Other Unique Internet Marketing Problems
  • 9.
  • Integrating Internet DM into Your E-Business
  • 1.
  • 10.
  • Following Up with Internet Prospects
  • Introduction to Internet Direct Mail
  • 2.
  • What Sells Best on the Internet?
  • 3.
  • Creating the Mailing
  • 4.
  • Getting and Using Internet Mailing Lists
Control code
44426972
Dimensions
24 cm
Extent
xiv, 337 pages
Isbn
9780658001369
Lccn
00055024
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Internet direct mail : the complete guide to successful e-mail marketing campaigns, Stevan Roberts, Michelle Feit, Robert W. Bly
Publication
Bibliography note
Includes bibliographical references (pages 319-326) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Broadcasting the E-Mail Message
  • 6.
  • Reply Options and Mechanisms
  • 7.
  • Tracking and Measuring Results
  • 8.
  • Avoiding Spam, Fleming, and Other Unique Internet Marketing Problems
  • 9.
  • Integrating Internet DM into Your E-Business
  • 1.
  • 10.
  • Following Up with Internet Prospects
  • Introduction to Internet Direct Mail
  • 2.
  • What Sells Best on the Internet?
  • 3.
  • Creating the Mailing
  • 4.
  • Getting and Using Internet Mailing Lists
Control code
44426972
Dimensions
24 cm
Extent
xiv, 337 pages
Isbn
9780658001369
Lccn
00055024
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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      38.944491 -92.326012
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