Coverart for item
The Resource Internet, mail, and mixed-mode surveys : the tailored design method

Internet, mail, and mixed-mode surveys : the tailored design method

Label
Internet, mail, and mixed-mode surveys : the tailored design method
Title
Internet, mail, and mixed-mode surveys
Title remainder
the tailored design method
Creator
Contributor
Subject
Language
eng
Summary
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys
Cataloging source
DLC
http://library.link/vocab/creatorDate
1941-
http://library.link/vocab/creatorName
Dillman, Don A.
Illustrations
illustrations
Index
index present
LC call number
HM538
LC item number
.D55 2009
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1941-
http://library.link/vocab/relatedWorkOrContributorName
  • Smyth, Jolene D
  • Christian, Leah Melani
  • Dillman, Don A.
http://library.link/vocab/subjectName
  • Social surveys
  • Questionnaires
  • Correspondence
  • Data Collection
  • Internet
  • Surveys and Questionnaires
  • Data Collection
Label
Internet, mail, and mixed-mode surveys : the tailored design method
Instantiates
Publication
Note
Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007
Bibliography note
Includes bibliographical references (pages 458-475) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Turbulent times for survey research -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Dealing with uncertainty
Control code
239232250
Dimensions
25 cm
Edition
  • 3rd ed. /
  • Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
Extent
xii, 499 pages
Isbn
9780471698685
Isbn Type
(cloth)
Lccn
2008033213
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)239232250
Label
Internet, mail, and mixed-mode surveys : the tailored design method
Publication
Note
Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007
Bibliography note
Includes bibliographical references (pages 458-475) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Turbulent times for survey research -- The tailored design method -- Coverage and sampling -- The basics of crafting good questions -- Constructing open- and closed-ended questions -- From questions to a questionnaire -- Implementation procedures -- When more than one survey mode is needed -- Longitudinal and internet panel surveys -- Customer feedback surveys and alternative delivery technologies -- Effects of sponsorship and the data collection organization -- Surveying businesses and other establishments -- Dealing with uncertainty
Control code
239232250
Dimensions
25 cm
Edition
  • 3rd ed. /
  • Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
Extent
xii, 499 pages
Isbn
9780471698685
Isbn Type
(cloth)
Lccn
2008033213
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)239232250

Library Locations

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      38.939544 -92.328377
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