Coverart for item
The Resource JMP 12 consumer research, SAS Institute

JMP 12 consumer research, SAS Institute

Label
JMP 12 consumer research
Title
JMP 12 consumer research
Statement of responsibility
SAS Institute
Title variation
  • Consumer research
  • JMP twelve consumer research
  • JMP version twelve consumer research
Title variation remainder
JMP 12
Contributor
Publisher
Subject
Genre
Language
eng
Summary
This book focuses on analyses that help users observe and predict subjects' behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. You will learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Item Analysis, a method for identifying latent traits that might affect an individual's choices and the Choice platform, which market researchers use to estimate probability in consumer spending are also covered. --
Assigning source
Edited summary from book
Cataloging source
N$T
Dewey number
519.5/0285
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF5415.32
LC item number
.J67 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
SAS Institute
http://library.link/vocab/subjectName
  • Consumers
  • Mathematical statistics
  • MATHEMATICS
  • MATHEMATICS
  • Mathematical statistics
Label
JMP 12 consumer research, SAS Institute
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
904688245
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781629594408
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781629594385
Other physical details
illustrations (some color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)904688245
Label
JMP 12 consumer research, SAS Institute
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
904688245
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781629594408
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
9781629594385
Other physical details
illustrations (some color)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)904688245

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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