Coverart for item
The Resource Journalism and PR : new media and public relations in the digital age, John Lloyd and Laura Toogood

Journalism and PR : new media and public relations in the digital age, John Lloyd and Laura Toogood

Label
Journalism and PR : new media and public relations in the digital age
Title
Journalism and PR
Title remainder
new media and public relations in the digital age
Statement of responsibility
John Lloyd and Laura Toogood
Title variation
Journalism and public relations
Creator
Contributor
Author
Subject
Language
eng
Summary
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies. Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Lloyd, John
Dewey number
302.23
Index
no index present
LC call number
HM1221
LC item number
.L56 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Toogood, Laura
Series statement
RISJ challenges
http://library.link/vocab/subjectName
  • Journalism and public relations
  • Mass media and public opinion
  • PSYCHOLOGY
  • Journalism and public relations
  • Mass media and public opinion
Label
Journalism and PR : new media and public relations in the digital age, John Lloyd and Laura Toogood
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Public Relations: A Brief Selective History -- PR as social democracy -- The PR executive as the reporter's friend -- The PR executive as stunt man -- The PR executive as counsellor -- The rise of the flack -- The better, the worse -- In sum -- 2. Corporate PR -- Transparency engenders truth -- Escaping from journalism -- The corridors of influence -- Doing good -- The royals -- In sum -- 3. Political Communications -- The heritage -- Journalism dumbs down, and up -- Clearing the decks for a new era -- In sum -- 4. How it's Done: the Internet as a Mechanism for a Changed Relationship between PR and Journalism -- Pressure, power, and the new PR -- Making a success of online journalism -- The impact of the internet on public relations -- The emergence of brand journalism and recreational journalism -- Are search and online reputation taking over? -- In sum -- 5. PR Elsewhere -- China -- Russia -- France -- In sum -- 6. Conclusions and Recommendations
Control code
900158208
Dimensions
unknown
Extent
1 online resource (xi, 138 pages).
File format
unknown
Form of item
online
Isbn
9780857737410
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)900158208
Label
Journalism and PR : new media and public relations in the digital age, John Lloyd and Laura Toogood
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Public Relations: A Brief Selective History -- PR as social democracy -- The PR executive as the reporter's friend -- The PR executive as stunt man -- The PR executive as counsellor -- The rise of the flack -- The better, the worse -- In sum -- 2. Corporate PR -- Transparency engenders truth -- Escaping from journalism -- The corridors of influence -- Doing good -- The royals -- In sum -- 3. Political Communications -- The heritage -- Journalism dumbs down, and up -- Clearing the decks for a new era -- In sum -- 4. How it's Done: the Internet as a Mechanism for a Changed Relationship between PR and Journalism -- Pressure, power, and the new PR -- Making a success of online journalism -- The impact of the internet on public relations -- The emergence of brand journalism and recreational journalism -- Are search and online reputation taking over? -- In sum -- 5. PR Elsewhere -- China -- Russia -- France -- In sum -- 6. Conclusions and Recommendations
Control code
900158208
Dimensions
unknown
Extent
1 online resource (xi, 138 pages).
File format
unknown
Form of item
online
Isbn
9780857737410
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)900158208

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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