The Resource Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
Resource Information
The item Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 percent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies
- Language
- eng
- Extent
- xix, 284 pages
- Contents
-
- I. The contentious relationship between Journalism and PR
- II. Understanding Journalism
- III. Understanding public relations
- IV. What 20 years of practice and case studies reveal
- V. What 100 years of media research reveals
- VI. Journalism and PR today - an international qualitative study
- VII. New media practices and the blurring of boundaries
- VIII. Future directions for journalism, PR, and the public sphere
- Isbn
- 9781433124273
- Label
- Journalism and PR : unpacking 'spin', stereotypes, & media myths
- Title
- Journalism and PR
- Title remainder
- unpacking 'spin', stereotypes, & media myths
- Statement of responsibility
- Jim Macnamara
- Title variation
- Journalism and public relations
- Language
- eng
- Summary
- The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 percent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Macnamara, Jim
- Dewey number
- 659.2/90704
- Illustrations
- illustrations
- Index
- index present
- LC call number
- PN4751
- LC item number
- .M22 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Journalism
- Journalism
- Public relations and politics
- Journalism
- Journalism
- Public relations and politics
- Label
- Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- I. The contentious relationship between Journalism and PR -- II. Understanding Journalism -- III. Understanding public relations -- IV. What 20 years of practice and case studies reveal -- V. What 100 years of media research reveals -- VI. Journalism and PR today - an international qualitative study -- VII. New media practices and the blurring of boundaries -- VIII. Future directions for journalism, PR, and the public sphere
- Control code
- 879329497
- Dimensions
- 24 cm
- Extent
- xix, 284 pages
- Isbn
- 9781433124273
- Isbn Type
- (hardcover : alk. paper)
- Lccn
- 2014009388
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- System control number
- (OCoLC)879329497
- Label
- Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier.
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Contents
- I. The contentious relationship between Journalism and PR -- II. Understanding Journalism -- III. Understanding public relations -- IV. What 20 years of practice and case studies reveal -- V. What 100 years of media research reveals -- VI. Journalism and PR today - an international qualitative study -- VII. New media practices and the blurring of boundaries -- VIII. Future directions for journalism, PR, and the public sphere
- Control code
- 879329497
- Dimensions
- 24 cm
- Extent
- xix, 284 pages
- Isbn
- 9781433124273
- Isbn Type
- (hardcover : alk. paper)
- Lccn
- 2014009388
- Media category
- unmediated
- Media MARC source
- rdamedia.
- Media type code
-
- n
- System control number
- (OCoLC)879329497
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Journalism-and-PR--unpacking-spin/cL8x_UkisIo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Journalism-and-PR--unpacking-spin/cL8x_UkisIo/">Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Journalism-and-PR--unpacking-spin/cL8x_UkisIo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Journalism-and-PR--unpacking-spin/cL8x_UkisIo/">Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
