Coverart for item
The Resource Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara

Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara

Label
Journalism and PR : unpacking 'spin', stereotypes, & media myths
Title
Journalism and PR
Title remainder
unpacking 'spin', stereotypes, & media myths
Statement of responsibility
Jim Macnamara
Title variation
Journalism and public relations
Creator
Author
Subject
Language
eng
Summary
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 percent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies
Cataloging source
DLC
http://library.link/vocab/creatorName
Macnamara, Jim
Dewey number
659.2/90704
Illustrations
illustrations
Index
index present
LC call number
PN4751
LC item number
.M22 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Journalism
  • Journalism
  • Public relations and politics
  • Journalism
  • Journalism
  • Public relations and politics
Label
Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
I. The contentious relationship between Journalism and PR -- II. Understanding Journalism -- III. Understanding public relations -- IV. What 20 years of practice and case studies reveal -- V. What 100 years of media research reveals -- VI. Journalism and PR today - an international qualitative study -- VII. New media practices and the blurring of boundaries -- VIII. Future directions for journalism, PR, and the public sphere
Control code
879329497
Dimensions
24 cm
Extent
xix, 284 pages
Isbn
9781433124273
Isbn Type
(hardcover : alk. paper)
Lccn
2014009388
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)879329497
Label
Journalism and PR : unpacking 'spin', stereotypes, & media myths, Jim Macnamara
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
I. The contentious relationship between Journalism and PR -- II. Understanding Journalism -- III. Understanding public relations -- IV. What 20 years of practice and case studies reveal -- V. What 100 years of media research reveals -- VI. Journalism and PR today - an international qualitative study -- VII. New media practices and the blurring of boundaries -- VIII. Future directions for journalism, PR, and the public sphere
Control code
879329497
Dimensions
24 cm
Extent
xix, 284 pages
Isbn
9781433124273
Isbn Type
(hardcover : alk. paper)
Lccn
2014009388
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
System control number
(OCoLC)879329497

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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