Coverart for item
The Resource Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business, Thomas Heinrich, Bob Batchelor

Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business, Thomas Heinrich, Bob Batchelor

Label
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business
Title
Kotex, Kleenex, Huggies
Title remainder
Kimberly-Clark and the consumer revolution in American business
Statement of responsibility
Thomas Heinrich, Bob Batchelor
Creator
Contributor
Subject
Genre
Language
eng
Summary
"In addition to tracing Kimberly-Clark's fascinating history of technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing. When Kotex first arrived on the scene in the 1920s, menstrual hygiene was burdened with cultural taboos that made it impossible for many women to ask the (inevitably male) pharmacist for a sanitary napkin. To solve such vexing marketing problems, Kimberly-Clark invented the artificial word "Kotex" and inserted it into consumer vocabulary through massive advertising campaigns. Making it easier for women to shop for the new product, Kimberly-Clark also recommended that stores place boxes of Kotex on the counter where women could help themselves without embarrassing conversation, thus pioneering the concept of self-service."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1963-
http://library.link/vocab/creatorName
Heinrich, Thomas
Dewey number
338.7/677
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HD9995.S24
LC item number
K564 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Batchelor, Bob
Series statement
Historical perspectives on business enterprise
http://library.link/vocab/subjectName
  • Consumer behavior
  • Sanitary supply industry
  • Kimberly-Clark Corporation
Label
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business, Thomas Heinrich, Bob Batchelor
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 245-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy
Control code
55679144
Dimensions
24 cm
Extent
xiv, 263 pages
Isbn
9780814209769
Isbn Type
(cloth : alk. paper)
Lccn
2004013886
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Kotex, Kleenex, Huggies : Kimberly-Clark and the consumer revolution in American business, Thomas Heinrich, Bob Batchelor
Publication
Bibliography note
Includes bibliographical references (pages 245-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Origins and growth, 1872-1916 -- The rise of consumer nondurables -- The great depression -- In the mainstream : expansion and crisis, 1940s-1971 -- "The diapers that help stop leakage" : the transformation of Kimberly-Clark, 1971-1990 -- Product diversification and corporate strategy
Control code
55679144
Dimensions
24 cm
Extent
xiv, 263 pages
Isbn
9780814209769
Isbn Type
(cloth : alk. paper)
Lccn
2004013886
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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