Coverart for item
The Resource Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw

Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw

Label
Laddering : unlocking the potential of consumer behavior
Title
Laddering
Title remainder
unlocking the potential of consumer behavior
Statement of responsibility
Eric V. Holtzclaw
Creator
Subject
Genre
Language
eng
Summary
Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Holtzclaw, Eric V.
Dewey number
658.8/342
Index
index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • Consumer behavior
Label
Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study
Control code
835118553
Extent
1 online resource
Form of item
online
Isbn
9781118652961
Lccn
2013013399
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000321
  • 5f9b7f6b-a30e-402d-a060-693a8b3bf734
Publisher number
EB00064042
Specific material designation
remote
System control number
(OCoLC)835118553
Label
Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study
Control code
835118553
Extent
1 online resource
Form of item
online
Isbn
9781118652961
Lccn
2013013399
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000321
  • 5f9b7f6b-a30e-402d-a060-693a8b3bf734
Publisher number
EB00064042
Specific material designation
remote
System control number
(OCoLC)835118553

Library Locations

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      38.946102 -92.330125
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