The Resource Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
Resource Information
The item Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- History
- The need for laddering : BellSouth case study: but would you?
- Laddering defined : cruise line case study
- The steps to laddering : the social TV case study
- Isbn
- 9781118652961
- Label
- Laddering : unlocking the potential of consumer behavior
- Title
- Laddering
- Title remainder
- unlocking the potential of consumer behavior
- Statement of responsibility
- Eric V. Holtzclaw
- Language
- eng
- Summary
- Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1973-
- http://library.link/vocab/creatorName
- Holtzclaw, Eric V.
- Dewey number
- 658.8/342
- Index
- index present
- LC call number
- HF5415.32
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer behavior
- BUSINESS & ECONOMICS
- Consumer behavior
- Label
- Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study
- Control code
- 835118553
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118652961
- Lccn
- 2013013399
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000321
- 5f9b7f6b-a30e-402d-a060-693a8b3bf734
- Publisher number
- EB00064042
- Specific material designation
- remote
- System control number
- (OCoLC)835118553
- Label
- Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study
- Control code
- 835118553
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781118652961
- Lccn
- 2013013399
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
-
- cl0500000321
- 5f9b7f6b-a30e-402d-a060-693a8b3bf734
- Publisher number
- EB00064042
- Specific material designation
- remote
- System control number
- (OCoLC)835118553
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Laddering--unlocking-the-potential-of-consumer/S3c8O9AFkjU/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Laddering--unlocking-the-potential-of-consumer/S3c8O9AFkjU/">Laddering : unlocking the potential of consumer behavior, Eric V. Holtzclaw</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
