The Resource Leading the narrative : the case for strategic communication, Mari K. Eder
Leading the narrative : the case for strategic communication, Mari K. Eder
Resource Information
The item Leading the narrative : the case for strategic communication, Mari K. Eder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Leading the narrative : the case for strategic communication, Mari K. Eder represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and wi
- Language
- eng
- Extent
- 1 online resource (x, 126 pages)
- Contents
-
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century
- Isbn
- 9781612510699
- Label
- Leading the narrative : the case for strategic communication
- Title
- Leading the narrative
- Title remainder
- the case for strategic communication
- Statement of responsibility
- Mari K. Eder
- Subject
-
- Armed Forces (United States)
- Armed Forces and mass media
- Armed Forces and mass media -- United States
- Communication policy
- Communication policy -- United States
- Electronic books
- HISTORY -- Military | Biological & Chemical Warfare
- Kommunikationspolitik
- Militär
- Public relations
- Regierung
- USA
- United States
- United States. -- Public relations
- Unternehmen
- Kommunikationsstrategie
- Language
- eng
- Summary
- The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and wi
- Cataloging source
- YDXCP
- http://library.link/vocab/creatorName
- Eder, Mari K
- Dewey number
- 355.3/420973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- P96.A752
- LC item number
- U55 2011
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- United States.
- Armed Forces and mass media
- Communication policy
- HISTORY
- Armed Forces and mass media
- Communication policy
- Public relations
- United States
- Kommunikationspolitik
- Kommunikationsstrategie
- Militär
- Regierung
- Unternehmen
- USA
- Label
- Leading the narrative : the case for strategic communication, Mari K. Eder
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
- Control code
- 772592971
- Dimensions
- unknown
- Extent
- 1 online resource (x, 126 pages)
- Form of item
- online
- Isbn
- 9781612510699
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 40020367773
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- d30c3457-a524-42a5-a2eb-f5aefc77a106
- Specific material designation
- remote
- System control number
- (OCoLC)772592971
- Label
- Leading the narrative : the case for strategic communication, Mari K. Eder
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
- Control code
- 772592971
- Dimensions
- unknown
- Extent
- 1 online resource (x, 126 pages)
- Form of item
- online
- Isbn
- 9781612510699
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 40020367773
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- d30c3457-a524-42a5-a2eb-f5aefc77a106
- Specific material designation
- remote
- System control number
- (OCoLC)772592971
Subject
- Armed Forces (United States)
- Armed Forces and mass media
- Armed Forces and mass media -- United States
- Communication policy
- Communication policy -- United States
- Electronic books
- HISTORY -- Military | Biological & Chemical Warfare
- Kommunikationspolitik
- Militär
- Public relations
- Regierung
- USA
- United States
- United States. -- Public relations
- Unternehmen
- Kommunikationsstrategie
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Leading-the-narrative--the-case-for-strategic/8jwb6q-Qi-o/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Leading-the-narrative--the-case-for-strategic/8jwb6q-Qi-o/">Leading the narrative : the case for strategic communication, Mari K. Eder</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
