Coverart for item
The Resource Lifestyle market segmentation, Ronald D. Michman

Lifestyle market segmentation, Ronald D. Michman

Label
Lifestyle market segmentation
Title
Lifestyle market segmentation
Statement of responsibility
Ronald D. Michman
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Michman, Ronald D
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Market segmentation
  • Consumers' preferences
  • Consumer behavior
  • Lifestyles
Label
Lifestyle market segmentation, Ronald D. Michman
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [209]-216) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles
Control code
22767377
Dimensions
25 cm
Extent
xii, 220 pages
Isbn
9780275931599
Isbn Type
(alk. paper)
Lccn
90024530
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1390768
Label
Lifestyle market segmentation, Ronald D. Michman
Publication
Bibliography note
Includes bibliographical references (pages [209]-216) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Market segmentation concepts -- Identifying market differences -- Market segmentation strategies -- Group dynamics and purchasing influence -- Target markets : singles, teens, and elderly -- Target markets : social class and ethnic groups -- Lifestyles and decision making -- Purchasing behavior -- Changing values and lifestyles
Control code
22767377
Dimensions
25 cm
Extent
xii, 220 pages
Isbn
9780275931599
Isbn Type
(alk. paper)
Lccn
90024530
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1390768

Library Locations

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      38.944491 -92.326012
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