Coverart for item
The Resource Lifestyle marketing : reaching the new American consumer, Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

Lifestyle marketing : reaching the new American consumer, Ronald D. Michman, Edward M. Mazze, and Alan J. Greco

Label
Lifestyle marketing : reaching the new American consumer
Title
Lifestyle marketing
Title remainder
reaching the new American consumer
Statement of responsibility
Ronald D. Michman, Edward M. Mazze, and Alan J. Greco
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Michman, Ronald D
Dewey number
658.8/343
Index
index present
LC call number
HF5415.127
LC item number
.M535 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Mazze, Edward M
  • Greco, Alan James
http://library.link/vocab/subjectName
  • Market segmentation
  • Target marketing
  • Consumers' preferences
  • Consumer behavior
  • Lifestyles
Label
Lifestyle marketing : reaching the new American consumer, Ronald D. Michman, Edward M. Mazze, and Alan J. Greco
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [221]-227) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
52559266
Dimensions
25 cm
Extent
xii, 241 pages
Isbn
9781567206401
Isbn Type
(alk. paper)
Lccn
2003057995
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Lifestyle marketing : reaching the new American consumer, Ronald D. Michman, Edward M. Mazze, and Alan J. Greco
Publication
Bibliography note
Includes bibliographical references (pages [221]-227) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
52559266
Dimensions
25 cm
Extent
xii, 241 pages
Isbn
9781567206401
Isbn Type
(alk. paper)
Lccn
2003057995
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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