Coverart for item
The Resource Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen

Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen

Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
Title
Likeable social media
Title remainder
how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
Statement of responsibility
Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen
Creator
Contributor
Author
Subject
Language
eng
Summary
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover
Cataloging source
DLC
http://library.link/vocab/creatorName
Kerpen, Dave
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.K425 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1923-
http://library.link/vocab/relatedWorkOrContributorName
  • Berk, Robert E.
  • Kerpen, Carrie
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
  • Customer relations
  • Branding (Marketing)
  • BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
  • COMPUTERS / Web / Social Media
  • Branding (Marketing)
  • Customer relations
  • Internet marketing
  • Online social networks
  • Social media
Target audience
adult
http://bibfra.me/vocab/relation/writerofforeword
8VPitQJg0K8
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most
Control code
1060181277
Dimensions
23 cm
Edition
Revised and expanded third edition.
Extent
xvii, 296 pages
Isbn
9781260453287
Lccn
2018050130
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1060181277
Label
Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter, Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Listen first, and never stop listening -- Way beyond "women 25 to 54" : define your target audience better than ever -- Use social network ads for much greater impact -- Think--and act--like your consumer -- Invite your customers to be your first fans -- Engage : create true dialogue with, and between, your customers -- Respond quickly to all bad comments -- Respond to the good comments too -- Be authentic -- Be honest and transparent -- Should you ask a lot of questions? -- Provide value (yes, for free!) -- Share stories (they're your social currency!) -- Inspire customers and influencers to share your stories -- Integrate social media into the entire customer experience -- Admit when you screw up, and then leverage your mistakes -- Consistently deliver excitement, surprise, and delight -- Don't sell! Just make it easy and compelling for customers to buy -- Conclusion: Just be likeable -- Appendix: A refresher guide to the social networks that matter most
Control code
1060181277
Dimensions
23 cm
Edition
Revised and expanded third edition.
Extent
xvii, 296 pages
Isbn
9781260453287
Lccn
2018050130
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1060181277

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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