The Resource Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
Resource Information
The item Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- "Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently"--
- Language
- eng
- Extent
- 1 online resource (xiii, 302 pages)
- Contents
-
- Foreword
- Part 1.
- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations
- Chapter 2. Listening Solutions
- Chapter 3. Field, Analyze, Report and Evaluate
- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives
- Chapter 4. Understand the Consumer's Mindset
- Chapter 5. Discover New Customers
- Chapter 6. Drive New Product Development and Innovation
- Chapter 7. Create Messages That Resonate
- Chapter 8. Improve Products and Services
- Chapter 9. Increase Sales
- Chapter 10. Look Forward to Drive Business Forward
- Chapter 11. Rebrand and Reposition Products and Services
- Chapter 12. Manage Reputation
- Chapter 13. Compete Strategically
- Chapter 14. Customer Care and Customer Satisfaction
- Part 3. Listening-led marketing and media innovations
- Chapter 15. Social TV Measurement
- Chapter 16. Listening-based Targeting
- Chapter 17. Achieve Share of Market Goals
- Chapter 18. Listening-based Sales Prediction
- Part 4. Introduction
- Chapter 19. Listen to New Signals
- Chapter 20. Focus on Culture
- Chapter 21. Drive Business With Social Data
- Chapter 22. Rethink Media and Marketing
- Chapter 23. Become a Listening Organization
- Vendor Profiles
- References
- Glossary
- Index
- Isbn
- 9781118033722
- Label
- Listen first! : turning social media conversations into business advantage
- Title
- Listen first!
- Title remainder
- turning social media conversations into business advantage
- Statement of responsibility
- Stephen D. Rappaport
- Subject
-
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Research
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Branding (Marketing)
- Branding (Marketing)
- Consumers -- Research
- Electronic books
- Internet marketing
- Internet marketing
- Online social networks
- Online social networks
- Social media -- Research
- Consumers -- Research
- Language
- eng
- Summary
- "Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently"--
- Assigning source
- Provided by publisher
- Cataloging source
- EBLCP
- http://library.link/vocab/creatorDate
- 1952-
- http://library.link/vocab/creatorName
- Rappaport, Stephen D.
- Dewey number
-
- 658.8/72
- 658.83
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .R37 2011eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Internet marketing
- Online social networks
- Social media
- Consumers
- Branding (Marketing)
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Branding (Marketing)
- Consumers
- Internet marketing
- Online social networks
- Label
- Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Foreword -- Part 1. -- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations -- Chapter 2. Listening Solutions -- Chapter 3. Field, Analyze, Report and Evaluate -- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4. Understand the Consumer's Mindset -- Chapter 5. Discover New Customers -- Chapter 6. Drive New Product Development and Innovation -- Chapter 7. Create Messages That Resonate -- Chapter 8. Improve Products and Services -- Chapter 9. Increase Sales -- Chapter 10. Look Forward to Drive Business Forward -- Chapter 11. Rebrand and Reposition Products and Services -- Chapter 12. Manage Reputation -- Chapter 13. Compete Strategically -- Chapter 14. Customer Care and Customer Satisfaction -- Part 3. Listening-led marketing and media innovations -- Chapter 15. Social TV Measurement -- Chapter 16. Listening-based Targeting -- Chapter 17. Achieve Share of Market Goals -- Chapter 18. Listening-based Sales Prediction -- Part 4. Introduction -- Chapter 19. Listen to New Signals -- Chapter 20. Focus on Culture -- Chapter 21. Drive Business With Social Data -- Chapter 22. Rethink Media and Marketing -- Chapter 23. Become a Listening Organization -- Vendor Profiles -- References -- Glossary -- Index
- Control code
- 713010177
- Dimensions
- unknown
- Extent
- 1 online resource (xiii, 302 pages)
- Form of item
- online
- Isbn
- 9781118033722
- Lccn
- 2011005755
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613027139
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 302713
- Specific material designation
- remote
- System control number
- (OCoLC)713010177
- Label
- Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Foreword -- Part 1. -- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations -- Chapter 2. Listening Solutions -- Chapter 3. Field, Analyze, Report and Evaluate -- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4. Understand the Consumer's Mindset -- Chapter 5. Discover New Customers -- Chapter 6. Drive New Product Development and Innovation -- Chapter 7. Create Messages That Resonate -- Chapter 8. Improve Products and Services -- Chapter 9. Increase Sales -- Chapter 10. Look Forward to Drive Business Forward -- Chapter 11. Rebrand and Reposition Products and Services -- Chapter 12. Manage Reputation -- Chapter 13. Compete Strategically -- Chapter 14. Customer Care and Customer Satisfaction -- Part 3. Listening-led marketing and media innovations -- Chapter 15. Social TV Measurement -- Chapter 16. Listening-based Targeting -- Chapter 17. Achieve Share of Market Goals -- Chapter 18. Listening-based Sales Prediction -- Part 4. Introduction -- Chapter 19. Listen to New Signals -- Chapter 20. Focus on Culture -- Chapter 21. Drive Business With Social Data -- Chapter 22. Rethink Media and Marketing -- Chapter 23. Become a Listening Organization -- Vendor Profiles -- References -- Glossary -- Index
- Control code
- 713010177
- Dimensions
- unknown
- Extent
- 1 online resource (xiii, 302 pages)
- Form of item
- online
- Isbn
- 9781118033722
- Lccn
- 2011005755
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613027139
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 302713
- Specific material designation
- remote
- System control number
- (OCoLC)713010177
Subject
- BUSINESS & ECONOMICS -- E-Commerce | Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing | Direct
- BUSINESS & ECONOMICS -- Marketing | Multilevel
- BUSINESS & ECONOMICS -- Marketing | Research
- BUSINESS & ECONOMICS -- Marketing | Telemarketing
- Branding (Marketing)
- Branding (Marketing)
- Consumers -- Research
- Electronic books
- Internet marketing
- Internet marketing
- Online social networks
- Online social networks
- Social media -- Research
- Consumers -- Research
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Listen-first--turning-social-media/PFjNIE-LXhc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Listen-first--turning-social-media/PFjNIE-LXhc/">Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
