Coverart for item
The Resource Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport

Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport

Label
Listen first! : turning social media conversations into business advantage
Title
Listen first!
Title remainder
turning social media conversations into business advantage
Statement of responsibility
Stephen D. Rappaport
Creator
Subject
Genre
Language
eng
Summary
"Listen First! responds to four questions often heard: what is listening to social media, how is it used, how is it done, and where is it headed? Currently there isn't an authoritative source that organizes and synthesizes what is known about social media listening and presents it in a way that was useful for making marketing and branding decisions. This book is the response to fill that void. The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work. This book will start the conversation on online listening in all companies who want to run more efficiently"--
Member of
Assigning source
Provided by publisher
Cataloging source
EBLCP
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Rappaport, Stephen D.
Dewey number
  • 658.8/72
  • 658.83
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.R37 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Online social networks
  • Social media
  • Consumers
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Branding (Marketing)
  • Consumers
  • Internet marketing
  • Online social networks
Label
Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Part 1. -- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations -- Chapter 2. Listening Solutions -- Chapter 3. Field, Analyze, Report and Evaluate -- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4. Understand the Consumer's Mindset -- Chapter 5. Discover New Customers -- Chapter 6. Drive New Product Development and Innovation -- Chapter 7. Create Messages That Resonate -- Chapter 8. Improve Products and Services -- Chapter 9. Increase Sales -- Chapter 10. Look Forward to Drive Business Forward -- Chapter 11. Rebrand and Reposition Products and Services -- Chapter 12. Manage Reputation -- Chapter 13. Compete Strategically -- Chapter 14. Customer Care and Customer Satisfaction -- Part 3. Listening-led marketing and media innovations -- Chapter 15. Social TV Measurement -- Chapter 16. Listening-based Targeting -- Chapter 17. Achieve Share of Market Goals -- Chapter 18. Listening-based Sales Prediction -- Part 4. Introduction -- Chapter 19. Listen to New Signals -- Chapter 20. Focus on Culture -- Chapter 21. Drive Business With Social Data -- Chapter 22. Rethink Media and Marketing -- Chapter 23. Become a Listening Organization -- Vendor Profiles -- References -- Glossary -- Index
Control code
713010177
Dimensions
unknown
Extent
1 online resource (xiii, 302 pages)
Form of item
online
Isbn
9781118033722
Lccn
2011005755
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613027139
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
302713
Specific material designation
remote
System control number
(OCoLC)713010177
Label
Listen first! : turning social media conversations into business advantage, Stephen D. Rappaport
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Foreword -- Part 1. -- Chapter 1. Organize for Listening, Define Objectives, Key Measures, and Conversations -- Chapter 2. Listening Solutions -- Chapter 3. Field, Analyze, Report and Evaluate -- Part 2. Listening-led Marketing: Applying Social Media Listening Insights to Achieve Key Objectives -- Chapter 4. Understand the Consumer's Mindset -- Chapter 5. Discover New Customers -- Chapter 6. Drive New Product Development and Innovation -- Chapter 7. Create Messages That Resonate -- Chapter 8. Improve Products and Services -- Chapter 9. Increase Sales -- Chapter 10. Look Forward to Drive Business Forward -- Chapter 11. Rebrand and Reposition Products and Services -- Chapter 12. Manage Reputation -- Chapter 13. Compete Strategically -- Chapter 14. Customer Care and Customer Satisfaction -- Part 3. Listening-led marketing and media innovations -- Chapter 15. Social TV Measurement -- Chapter 16. Listening-based Targeting -- Chapter 17. Achieve Share of Market Goals -- Chapter 18. Listening-based Sales Prediction -- Part 4. Introduction -- Chapter 19. Listen to New Signals -- Chapter 20. Focus on Culture -- Chapter 21. Drive Business With Social Data -- Chapter 22. Rethink Media and Marketing -- Chapter 23. Become a Listening Organization -- Vendor Profiles -- References -- Glossary -- Index
Control code
713010177
Dimensions
unknown
Extent
1 online resource (xiii, 302 pages)
Form of item
online
Isbn
9781118033722
Lccn
2011005755
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613027139
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
302713
Specific material designation
remote
System control number
(OCoLC)713010177

Library Locations

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      38.946102 -92.330125
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