The Resource Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen
Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen
Resource Information
The item Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- The author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort
- Language
- eng
- Extent
- xiv, 270 pages
- Contents
-
- All-American masks : creaming and coloring the wartime face
- Tender hands and average legs : shaping disparate extremities
- Pleasant aromas and good scents : cleansing the body politic
- Proper attire and streamlined silhouettes : clothing the home front figure
- Sacrifice and agreeability : cultivating right minds
- Isbn
- 9780820329055
- Label
- Making war, making women : femininity and duty on the American home front, 1941-1945
- Title
- Making war, making women
- Title remainder
- femininity and duty on the American home front, 1941-1945
- Statement of responsibility
- Melissa A. McEuen
- Subject
-
- Advertising -- Cosmetics | History -- 20th century
- Femininity -- United States -- History -- 20th century
- Femininity -- history
- History
- Advertising -- Clothing and dress | History -- 20th century
- Women -- history
- World War, 1939-1945 -- United States
- Women -- United States -- History -- 20th century
- Language
- eng
- Summary
- The author examines how extensively women's bodies and minds became "battlegrounds" in the U.S. fight for victory in World War II. Women were led to believe that the nation's success depended on their efforts, not just on factory floors, but at their dressing tables, bathroom sinks, and laundry rooms. They were to fill their arsenals with lipstick, nail polish, creams, and cleansers in their battles to meet the standards of ideal womanhood touted in magazines, newspapers, billboards, posters, pamphlets and in the rapidly expanding pinup genre. Scrutinized and sexualized in new ways, women understood that their faces, clothes, and comportment would indicate how seriously they took their responsibilities as citizens. The author also shows that the wartime rhetoric of freedom, democracy, and postwar opportunity coexisted uneasily with the realities of a racially stratified society. The context of war created and reinforced whiteness, and McEuen explores how African Americans grappled with whiteness as representing the true American identity. Using perspectives of cultural studies and feminist theory, this book offers a broad look at how women on the American home front grappled with a political culture that used their bodies in service of the war effort
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- McEuen, Melissa A.
- Dewey number
- 305.40973/09044
- Government publication
- government publication of a state province territory dependency etc
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HQ1420
- LC item number
- .M383 2011
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Women
- World War, 1939-1945
- Femininity
- Advertising
- Advertising
- Femininity
- Women
- Label
- Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds
- Control code
- 633141010
- Dimensions
- 23 cm
- Extent
- xiv, 270 pages
- Isbn
- 9780820329055
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2010020412
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)633141010
- Label
- Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- All-American masks : creaming and coloring the wartime face -- Tender hands and average legs : shaping disparate extremities -- Pleasant aromas and good scents : cleansing the body politic -- Proper attire and streamlined silhouettes : clothing the home front figure -- Sacrifice and agreeability : cultivating right minds
- Control code
- 633141010
- Dimensions
- 23 cm
- Extent
- xiv, 270 pages
- Isbn
- 9780820329055
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2010020412
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)633141010
Subject
- Advertising -- Cosmetics | History -- 20th century
- Femininity -- United States -- History -- 20th century
- Femininity -- history
- History
- Advertising -- Clothing and dress | History -- 20th century
- Women -- history
- World War, 1939-1945 -- United States
- Women -- United States -- History -- 20th century
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Making-war-making-women--femininity-and-duty-on/slz2eiuUAXM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Making-war-making-women--femininity-and-duty-on/slz2eiuUAXM/">Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Making-war-making-women--femininity-and-duty-on/slz2eiuUAXM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Making-war-making-women--femininity-and-duty-on/slz2eiuUAXM/">Making war, making women : femininity and duty on the American home front, 1941-1945, Melissa A. McEuen</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
