Coverart for item
The Resource Managing today's news media : audience first, Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center

Managing today's news media : audience first, Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center

Label
Managing today's news media : audience first
Title
Managing today's news media
Title remainder
audience first
Statement of responsibility
Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
Creator
Contributor
Author
Subject
Language
eng
Summary
The business of journalism is in the midst of massive change. Managing Today's News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: * Customer - Each platform must offer a unique experience to the customer. ..
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Husni, Samir
Dewey number
070.1/9
Illustrations
illustrations
Index
index present
LC call number
PN4784.B75
LC item number
H87 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Wenger, Debora Halpern
  • Price, Hank
http://library.link/vocab/subjectName
  • Broadcast journalism
  • Television viewers
Target audience
specialized
Label
Managing today's news media : audience first, Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 203-210) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
SAGE000003083
Extent
1 online resource (218 pages)
Form of item
online
Isbn
9781483395449
Isbn Type
(ebook)
Lccn
2015024939
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1023626791
Label
Managing today's news media : audience first, Samir Husni, University of Mississippi ; Debora Halpern Wenger, University of Mississippi ; Hank Price, Northwestern University Media Management Center
Publication
Bibliography note
Includes bibliographical references (pages 203-210) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type code
  • txt
  • sti
Content type MARC source
  • rdacontent
  • rdacontent
Control code
SAGE000003083
Extent
1 online resource (218 pages)
Form of item
online
Isbn
9781483395449
Isbn Type
(ebook)
Lccn
2015024939
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)1023626791

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      38.944491 -92.326012
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