Coverart for item
The Resource Manipulating images : World War II mobilization of women through magazine advertising, Tawnya J. Adkins Covert

Manipulating images : World War II mobilization of women through magazine advertising, Tawnya J. Adkins Covert

Label
Manipulating images : World War II mobilization of women through magazine advertising
Title
Manipulating images
Title remainder
World War II mobilization of women through magazine advertising
Statement of responsibility
Tawnya J. Adkins Covert
Creator
Subject
Genre
Language
eng
Summary
  • "Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women's roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods. The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns
  • Two types of data are examined to assess the changing nature of the relationships among government, business, and media and the resulting media images and messages regarding women's roles. First, the study explores archived government documents that illuminate the relationships among government, business, and media as they responded to the needs and conditions of war. Second, this book examines advertisements published in women's magazines before, during, and following the Second World War. This element of the research examines pairs of leading women's magazines with predominantly white working, middle, and upper class readership to illustrate the class-mediated nature of gender roles and the conscious recognition and use of class in the construction of war-related imagery and messages by government, business, and media. These two components reveal how the relationships among political, economic, and social forces changed in the years surrounding World War II and how these changes impacted the media depictions of American women."--pub. desc
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Adkins Covert, Tawnya J.
Dewey number
940.53/1
Illustrations
illustrations
Index
index present
LC call number
HQ1420
LC item number
.A64 2011
Literary form
non fiction
Nature of contents
bibliography
Series statement
Lexington studies in political communication
http://library.link/vocab/subjectName
  • Women
  • Women in advertising
  • Women in mass media
  • Advertising, Magazine
  • World War, 1939-1945
Label
Manipulating images : World War II mobilization of women through magazine advertising, Tawnya J. Adkins Covert
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The changing relationship between advertising and the United States government -- Portrayals of women in American mass media -- Government policy, the War Advertising Council, and the mobilization of women -- Constructing the war in women's magazine advertising -- Constructing wartime womanhood in women's magazine advertising -- Constructing postwar America in women's magazine advertising -- Recontextualizing "Rosie"
Control code
670324864
Dimensions
24 cm
Extent
xviii, 179 pages
Isbn
9780739139110
Isbn Type
(alk. paper)
Lccn
2010042992
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)670324864
Label
Manipulating images : World War II mobilization of women through magazine advertising, Tawnya J. Adkins Covert
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The changing relationship between advertising and the United States government -- Portrayals of women in American mass media -- Government policy, the War Advertising Council, and the mobilization of women -- Constructing the war in women's magazine advertising -- Constructing wartime womanhood in women's magazine advertising -- Constructing postwar America in women's magazine advertising -- Recontextualizing "Rosie"
Control code
670324864
Dimensions
24 cm
Extent
xviii, 179 pages
Isbn
9780739139110
Isbn Type
(alk. paper)
Lccn
2010042992
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)670324864

Library Locations

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