Coverart for item
The Resource Marketing and consumer identity in multicultural America, Marye C. Tharp

Marketing and consumer identity in multicultural America, Marye C. Tharp

Label
Marketing and consumer identity in multicultural America
Title
Marketing and consumer identity in multicultural America
Statement of responsibility
Marye C. Tharp
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Tharp, Marye C
Dewey number
658.8/0089/00973
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.T48 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Target marketing
  • Market segmentation
  • Consumers
  • Multiculturalism
Label
Marketing and consumer identity in multicultural America, Marye C. Tharp
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 315-359) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi [and others] -- Multicultural markets and marketing : future directions
Control code
44634239
Dimensions
23 cm
Extent
xvi, 397 pages
Isbn
9780761911029
Lccn
00010502
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Marketing and consumer identity in multicultural America, Marye C. Tharp
Publication
Bibliography note
Includes bibliographical references (pages 315-359) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The marketing environment in a multicultural society -- Consumer identity in a multicultural society -- Marketing in a multicultural environment -- Mature Americans : fastest growing subculture -- U.S. Latinos : the largest ethnic subculture / Marye C. Tharp with Ernest W. Bromley -- African Americans : ethnic roots, cultural diversity / Jerome D. Williams and Marye C. Tharp -- Gay Americans : sexual orientation as community boundary -- Asian Americans : in search of the American dream / Satomi Furuichi [and others] -- Multicultural markets and marketing : future directions
Control code
44634239
Dimensions
23 cm
Extent
xvi, 397 pages
Isbn
9780761911029
Lccn
00010502
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

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      38.944491 -92.326012
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