Coverart for item
The Resource Marketing and social media : a guide for libraries, archives, and museums, Christie Koontz and Lorri Mon

Marketing and social media : a guide for libraries, archives, and museums, Christie Koontz and Lorri Mon

Label
Marketing and social media : a guide for libraries, archives, and museums
Title
Marketing and social media
Title remainder
a guide for libraries, archives, and museums
Statement of responsibility
Christie Koontz and Lorri Mon
Creator
Contributor
Author
Subject
Language
eng
Summary
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals who want to go beyond mere promotion to developing a planned and deliberately managed marketing campaign. Beginning with mission, goals, and objectives, readers will review the components of both the internal and external environments which must be understood to plan an objective campaign. Chapter coverage includes how to do a SWOT analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation are all covered. Each chapter includes explanatory topical content designed to build a framework of marketing and social media management understanding including discussion questions (which can be developed into classroom or workshop assignments and key terms. Illustrative and brief case study examples from all three institution types are embedded in chapters as relevant
Cataloging source
DLC
http://library.link/vocab/creatorName
Koontz, Christie
Dewey number
021.7
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.K67 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Mon, Lorri M.
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Archives
  • Museums
  • Social media
  • Online social networks
  • Archiv
  • Bibliothek
  • Marketing
  • Museum
  • Soziale Software
  • Bibliotek
  • Museer
  • Arkiv
  • Sociala medier
  • Marknadsföring
  • Marknadsföring via Internet
Label
Marketing and social media : a guide for libraries, archives, and museums, Christie Koontz and Lorri Mon
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 281-286) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future
Control code
867013152
Dimensions
24 cm
Extent
xiii, 295 pages
Isbn
9780810890800
Lccn
2013051334
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)867013152
Label
Marketing and social media : a guide for libraries, archives, and museums, Christie Koontz and Lorri Mon
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 281-286) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A customer perspective -- Marketing and mission, goals, and objectives -- Scan the environments -- SWOT : strengths, weaknesses, opportunities and threats -- Stakeholders -- A four-step model for marketing -- Marketing research -- Marketing segmentation -- Marketing mix strategy and product -- Price or customer costs -- Place : channels of distribution -- "Promotion : not the same as marketing!" -- Case studies -- Marketing evaluation -- Four strategic marketing tools: grant writing, public relations, advocacy, common sense -- Synergy and the future
Control code
867013152
Dimensions
24 cm
Extent
xiii, 295 pages
Isbn
9780810890800
Lccn
2013051334
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)867013152

Library Locations

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      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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