Coverart for item
The Resource Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox

Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox

Label
Marketing in the age of Google : your online strategy is your business strategy
Title
Marketing in the age of Google
Title remainder
your online strategy is your business strategy
Statement of responsibility
Vanessa Fox
Creator
Subject
Language
eng
Summary
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings -- the unpaid results that receive 86% of searcher clicks."--Resource description page
Cataloging source
N$T
http://library.link/vocab/creatorDate
1972-
http://library.link/vocab/creatorName
Fox, Vanessa
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.F678 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet searching
  • Web search engines
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Internet marketing
  • Internet searching
  • Web search engines
Label
Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google
Control code
635962743
Dimensions
unknown
Extent
1 online resource (xiv, 242 pages)
File format
unknown
Form of item
online
Isbn
9781282687523
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612687525
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000070
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)635962743
Label
Marketing in the age of Google : your online strategy is your business strategy, Vanessa Fox
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google
Control code
635962743
Dimensions
unknown
Extent
1 online resource (xiv, 242 pages)
File format
unknown
Form of item
online
Isbn
9781282687523
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612687525
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000070
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)635962743

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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