The Resource Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Resource Information
The item Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Extent
- 1 online resource (xv, 332 pages)
- Contents
-
- Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs
- Chapter 2. Understanding the marketing mindset
- Chapter 3. Developing and enhancing popular programs and services
- Chapter 4. Setting motivating prices, incentives, and disincentives
- Chapter 5. Optimizing distribution channels
- Chapter 6. Creating and maintaining a desired brand identity
- Chapter 7. Communicating effectively with key publics
- Chapter 8. Improving customer service and satisfaction
- Chapter 9. Influencing positive public behaviors: social marketing
- Chapter 10. Forming strategic partnerships
- Chapter 11. Gathering citizen data, input, and feedback
- Chapter 12. Monitoring and evaluating performance
- Chapter 13. Developing a compelling marketing plan
- Isbn
- 9780132340120
- Label
- Marketing in the public sector : a roadmap for improved performance
- Title
- Marketing in the public sector
- Title remainder
- a roadmap for improved performance
- Statement of responsibility
- Philip Kotler, Nancy Lee
- Subject
-
- Administration publique -- Gestion
- Administration publique -- Participation des citoyens
- Administration publique -- Productivité
- Administrative agencies -- Management
- Administrative agencies -- Management
- Electronic books
- Government productivity
- Government productivity
- Marketing
- POLITICAL SCIENCE -- Public Affairs & Administration
- Public administration -- Citizen participation
- Public administration -- Citizen participation
- Öffentlicher Sektor
- Öffentlicher Sektor -- Effizienz
- Öffentlicher Sektor -- Marketing
- Language
- eng
- Action
- digitized
- Cataloging source
- OCLCE
- http://library.link/vocab/creatorName
- Kotler, Philip
- Dewey number
- 352.7/48
- Illustrations
- illustrations
- Index
- index present
- LC call number
- JF1525.P67
- LC item number
- K68 2007
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1932-
- http://library.link/vocab/relatedWorkOrContributorName
- Lee, Nancy
- http://library.link/vocab/subjectName
-
- Government productivity
- Public administration
- Administrative agencies
- Administration publique
- Administration publique
- Administration publique
- POLITICAL SCIENCE
- Administrative agencies
- Government productivity
- Public administration
- Öffentlicher Sektor
- Öffentlicher Sektor
- Öffentlicher Sektor
- Marketing
- Label
- Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
- Antecedent source
- file reproduced from original
- Bibliography note
- Includes bibliographical references (pages 291-308) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- black and white
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan
- Control code
- 682378831
- Dimensions
- unknown
- Extent
- 1 online resource (xv, 332 pages)
- Form of item
- online
- Isbn
- 9780132340120
- Level of compression
-
- lossless
- lossy
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- d6caec48-a7c5-43b5-b03a-fc24b9e4b69c
- Reformatting quality
-
- preservation
- access
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (OCoLC)682378831
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
- Label
- Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
- Antecedent source
- file reproduced from original
- Bibliography note
- Includes bibliographical references (pages 291-308) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- black and white
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan
- Control code
- 682378831
- Dimensions
- unknown
- Extent
- 1 online resource (xv, 332 pages)
- Form of item
- online
- Isbn
- 9780132340120
- Level of compression
-
- lossless
- lossy
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- d6caec48-a7c5-43b5-b03a-fc24b9e4b69c
- Reformatting quality
-
- preservation
- access
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (OCoLC)682378831
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Subject
- Administration publique -- Gestion
- Administration publique -- Participation des citoyens
- Administration publique -- Productivité
- Administrative agencies -- Management
- Administrative agencies -- Management
- Electronic books
- Government productivity
- Government productivity
- Marketing
- POLITICAL SCIENCE -- Public Affairs & Administration
- Public administration -- Citizen participation
- Public administration -- Citizen participation
- Öffentlicher Sektor
- Öffentlicher Sektor -- Effizienz
- Öffentlicher Sektor -- Marketing
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Marketing-in-the-public-sector--a-roadmap-for/EIX54ByrCYA/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Marketing-in-the-public-sector--a-roadmap-for/EIX54ByrCYA/">Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
