Coverart for item
The Resource Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee

Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee

Label
Marketing in the public sector : a roadmap for improved performance
Title
Marketing in the public sector
Title remainder
a roadmap for improved performance
Statement of responsibility
Philip Kotler, Nancy Lee
Creator
Contributor
Subject
Genre
Language
eng
Member of
Action
digitized
Cataloging source
OCLCE
http://library.link/vocab/creatorName
Kotler, Philip
Dewey number
352.7/48
Illustrations
illustrations
Index
index present
LC call number
JF1525.P67
LC item number
K68 2007
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1932-
http://library.link/vocab/relatedWorkOrContributorName
Lee, Nancy
http://library.link/vocab/subjectName
  • Government productivity
  • Public administration
  • Administrative agencies
  • Administration publique
  • Administration publique
  • Administration publique
  • POLITICAL SCIENCE
  • Administrative agencies
  • Government productivity
  • Public administration
  • Öffentlicher Sektor
  • Öffentlicher Sektor
  • Öffentlicher Sektor
  • Marketing
Label
Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Instantiates
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references (pages 291-308) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan
Control code
682378831
Dimensions
unknown
Extent
1 online resource (xv, 332 pages)
Form of item
online
Isbn
9780132340120
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
d6caec48-a7c5-43b5-b03a-fc24b9e4b69c
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)682378831
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Marketing in the public sector : a roadmap for improved performance, Philip Kotler, Nancy Lee
Publication
Antecedent source
file reproduced from original
Bibliography note
Includes bibliographical references (pages 291-308) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
black and white
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan
Control code
682378831
Dimensions
unknown
Extent
1 online resource (xv, 332 pages)
Form of item
online
Isbn
9780132340120
Level of compression
  • lossless
  • lossy
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
d6caec48-a7c5-43b5-b03a-fc24b9e4b69c
Reformatting quality
  • preservation
  • access
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)682378831
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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