Coverart for item
The Resource Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]

Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]

Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history
Title
Marketing lessons from the Grateful Dead
Title remainder
what every business can learn from the most iconic band in history
Statement of responsibility
David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Creator
Contributor
Subject
Genre
Language
eng
Summary
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Scott, David Meerman
Dewey number
658.8/02
Illustrations
illustrations
Index
no index present
LC call number
HF5414
LC item number
.S37 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1967-
http://library.link/vocab/relatedWorkOrContributorName
  • Halligan, Brian
  • Blakesberg, Jay
http://library.link/vocab/subjectName
  • Grateful Dead (Musical group)
  • Marketing
  • Social media
  • Success in business
  • Grateful Dead (Musical group)
  • BUSINESS & ECONOMICS
  • Marketing
  • Social media
  • Success in business
Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 159)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The band -- pt. 2. The fans -- pt. 3. The business
Control code
664565666
Dimensions
unknown
Extent
1 online resource (xxv, 163 pages)
File format
unknown
Form of item
online
Isbn
9780470940846
Lccn
2011280943
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612729119
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000082
  • 08b55fd3-1a98-47dc-b561-f61c3d1e6b74
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)664565666
Label
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history, David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 159)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. The band -- pt. 2. The fans -- pt. 3. The business
Control code
664565666
Dimensions
unknown
Extent
1 online resource (xxv, 163 pages)
File format
unknown
Form of item
online
Isbn
9780470940846
Lccn
2011280943
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786612729119
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000082
  • 08b55fd3-1a98-47dc-b561-f61c3d1e6b74
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)664565666

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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