Coverart for item
The Resource Marketing masters : lessons in the art of marketing from those who do it best, Paul B. Brown

Marketing masters : lessons in the art of marketing from those who do it best, Paul B. Brown

Label
Marketing masters : lessons in the art of marketing from those who do it best
Title
Marketing masters
Title remainder
lessons in the art of marketing from those who do it best
Statement of responsibility
Paul B. Brown
Creator
Subject
Genre
Language
eng
Summary
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends
Cataloging source
DLC
http://library.link/vocab/creatorName
Brown, Paul B
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.1
LC item number
.B79 1988
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing
  • Success in business
  • Marketing
  • Succès dans les affaires
  • Marketing
  • Succès dans les affaires
  • Fallstudiensammlung
  • Marketing
Label
Marketing masters : lessons in the art of marketing from those who do it best, Paul B. Brown
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What it takes to succeed today -- The bull is back : breaking through the clutter -- We got the juice : the importance of being different -- Zap! You're it!: how to build a successful product -- "Hi ho Silver": selling to a crowd of nonbuyers -- The art of copying: "how to be a fast second" -- Bricks, mortar, and pizza: defining your resources -- Conclusion: tailfins will be back
Control code
17295902
Dimensions
22 cm
Edition
1st ed.
Extent
216 pages
Isbn
9780060158682
Lccn
87045601
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1155764
Label
Marketing masters : lessons in the art of marketing from those who do it best, Paul B. Brown
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
What it takes to succeed today -- The bull is back : breaking through the clutter -- We got the juice : the importance of being different -- Zap! You're it!: how to build a successful product -- "Hi ho Silver": selling to a crowd of nonbuyers -- The art of copying: "how to be a fast second" -- Bricks, mortar, and pizza: defining your resources -- Conclusion: tailfins will be back
Control code
17295902
Dimensions
22 cm
Edition
1st ed.
Extent
216 pages
Isbn
9780060158682
Lccn
87045601
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1155764

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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