Coverart for item
The Resource Marketing mistakes and successes, Robert F. Hartley

Marketing mistakes and successes, Robert F. Hartley

Label
Marketing mistakes and successes
Title
Marketing mistakes and successes
Statement of responsibility
Robert F. Hartley
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Experience may be the greatest teacher ... but who needs to repeat the classic marketing blunders of our time!"--BOOK JACKET. "This bestselling casebook presents a series of fascinating scenarios that lets you profit from the mistakes - and successes - of some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides a play-by-play analysis of the decisions and practices that led to the classic marketing blunders and turn-arounds of the modern era."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorDate
1927-
http://library.link/vocab/creatorName
Hartley, Robert F.
Dewey number
658.8/00973
Illustrations
illustrations
Index
no index present
LC call number
HF5415.1
LC item number
.H37 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1927-
http://library.link/vocab/relatedWorkOrContributorName
Hartley, Robert F.
http://library.link/vocab/subjectName
Marketing
Label
Marketing mistakes and successes, Robert F. Hartley
Instantiates
Publication
Note
Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
36713240
Dimensions
23 cm
Edition
7th ed.
Extent
viii, 376 pages
Isbn
9780471159056
Isbn Type
(pbk. : alk. paper)
Lccn
97014092
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Marketing mistakes and successes, Robert F. Hartley
Publication
Note
Rev. ed. of: Marketing mistakes / Robert F. Hartley. 6th ed. c1995
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
36713240
Dimensions
23 cm
Edition
7th ed.
Extent
viii, 376 pages
Isbn
9780471159056
Isbn Type
(pbk. : alk. paper)
Lccn
97014092
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
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