Coverart for item
The Resource Marketing, morality and the natural environment, Andrew Crane

Marketing, morality and the natural environment, Andrew Crane

Label
Marketing, morality and the natural environment
Title
Marketing, morality and the natural environment
Statement of responsibility
Andrew Crane
Creator
Subject
Language
eng
Summary
  • "This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--Jacket
  • "This volume provides a new look at marketing, and in particular at the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, covering conventional companies, social mission companies and business-NGO collaborations, these concerns are addressed through an examination of the morality at the heart of managers' and employees' understandings of the green marketing activities and processes that are part of their organizations."--BOOK JACKET
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Crane, Andrew
Dewey number
658.8
Index
index present
LC call number
HF5413
LC item number
.C73 2000
Literary form
non fiction
Nature of contents
bibliography
Series statement
Routledge advances in management and business studies
Series volume
15
http://library.link/vocab/subjectName
Green marketing
Label
Marketing, morality and the natural environment, Andrew Crane
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [188]-202) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Social mission companies
  • 6.
  • Business-NGO collaboration
  • 7.
  • Green marketing and morality: evidence from three approaches
  • 8.
  • Amoralization, moralization, marketing and the natural environment
  • 9.
  • Conclusions
  • 1.
  • Introduction
  • 2.
  • Marketing and morality: perspectives and issues
  • 3.
  • Exploring moral meaning in green marketing
  • 4.
  • Conventional companies
Control code
43701760
Dimensions
24 cm
Extent
x, 208 pages
Isbn
9780415213820
Lccn
00035310
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Marketing, morality and the natural environment, Andrew Crane
Publication
Bibliography note
Includes bibliographical references (pages [188]-202) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 5.
  • Social mission companies
  • 6.
  • Business-NGO collaboration
  • 7.
  • Green marketing and morality: evidence from three approaches
  • 8.
  • Amoralization, moralization, marketing and the natural environment
  • 9.
  • Conclusions
  • 1.
  • Introduction
  • 2.
  • Marketing and morality: perspectives and issues
  • 3.
  • Exploring moral meaning in green marketing
  • 4.
  • Conventional companies
Control code
43701760
Dimensions
24 cm
Extent
x, 208 pages
Isbn
9780415213820
Lccn
00035310
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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