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The Resource Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp

Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp

Creator
Author
Summary
Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues t
Language
eng
Work
Publication
Extent
1 online resource.
Contents
  • Cover; Half Title; Title Page; Copyright; Contents; Acknowledgments; Introduction; 1: Getting Your Library in Order; Branding-Your Library's Image; Mission/Vision; Logo; Communications Audit; Strategy or Marketing Plan; Surveys; Focus Groups; Other Ways to Gain Insight; Meeting Your Customers; 2: Everyone Is in Marketing; Staff Empowerment; Developing Organizational Identity; Staff as Your Marketing Deputies; Staff Engagement and Internal Communication; Word of Mouth Marketing (WOMM); 3: Promoting Events and Programs; Walk the Talk; Getting Media Attention; Program Feedback
  • 4: New Twists on Traditional TechniquesPosters, Handouts, and Signage; Displays; Merchandise; Everyone Loves a Parade; Contests; 5: Get Social with Your Library; Social Media and Relationship Marketing; eNewsletters; Getting Organized; Blogs and Vlogs; 6: Social Media Best Practices; Social Media Policies; Facebook; Twitter; YouTube; Instagram; Pinterest; LinkedIn; Google+; Social Media Team Approach; 7: Other New Technologies: Video, QR Codes, and More; Video; Livestreaming Video; Webinars; Podcasts; Quick Response (QR) Codes; Document Sharing; Hashtags; 8: Advocacy and Fundraising
  • Crowd FundingText to Give; Website Donations; Increasing Donations with Social Media; Direct Mail; Community Partnerships; Sponsorships; 9: Toolbox Tidbits; Marketing Language Cache; Telling Your Story; Writing Micro-content; When to Say Goodbye; 10: Final Thoughts; Appendix; Glossary; Suggested Reading and Resources; Index; About the Author
Isbn
9781610698931
Instance
Label
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches
Title
Marketing moxie for librarians
Title remainder
fresh ideas, proven techniques, and innovative approaches
Statement of responsibility
Paula Watson-Lakamp
Creator
Author
Subject
Language
eng
Summary
Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues t
Cataloging source
N$T
http://library.link/vocab/creatorName
Watson-Lakamp, Paula
Dewey number
021.7
Index
index present
LC call number
Z716.3
LC item number
.W38 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Libraries
  • Libraries
  • LANGUAGE ARTS & DISCIPLINES
  • Libraries
Label
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Half Title; Title Page; Copyright; Contents; Acknowledgments; Introduction; 1: Getting Your Library in Order; Branding-Your Library's Image; Mission/Vision; Logo; Communications Audit; Strategy or Marketing Plan; Surveys; Focus Groups; Other Ways to Gain Insight; Meeting Your Customers; 2: Everyone Is in Marketing; Staff Empowerment; Developing Organizational Identity; Staff as Your Marketing Deputies; Staff Engagement and Internal Communication; Word of Mouth Marketing (WOMM); 3: Promoting Events and Programs; Walk the Talk; Getting Media Attention; Program Feedback
  • 4: New Twists on Traditional TechniquesPosters, Handouts, and Signage; Displays; Merchandise; Everyone Loves a Parade; Contests; 5: Get Social with Your Library; Social Media and Relationship Marketing; eNewsletters; Getting Organized; Blogs and Vlogs; 6: Social Media Best Practices; Social Media Policies; Facebook; Twitter; YouTube; Instagram; Pinterest; LinkedIn; Google+; Social Media Team Approach; 7: Other New Technologies: Video, QR Codes, and More; Video; Livestreaming Video; Webinars; Podcasts; Quick Response (QR) Codes; Document Sharing; Hashtags; 8: Advocacy and Fundraising
  • Crowd FundingText to Give; Website Donations; Increasing Donations with Social Media; Direct Mail; Community Partnerships; Sponsorships; 9: Toolbox Tidbits; Marketing Language Cache; Telling Your Story; Writing Micro-content; When to Say Goodbye; 10: Final Thoughts; Appendix; Glossary; Suggested Reading and Resources; Index; About the Author
Control code
908145814
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781610698931
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
85236d62-25de-4d08-ac00-5e59ee842b7c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)908145814
Label
Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches, Paula Watson-Lakamp
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Half Title; Title Page; Copyright; Contents; Acknowledgments; Introduction; 1: Getting Your Library in Order; Branding-Your Library's Image; Mission/Vision; Logo; Communications Audit; Strategy or Marketing Plan; Surveys; Focus Groups; Other Ways to Gain Insight; Meeting Your Customers; 2: Everyone Is in Marketing; Staff Empowerment; Developing Organizational Identity; Staff as Your Marketing Deputies; Staff Engagement and Internal Communication; Word of Mouth Marketing (WOMM); 3: Promoting Events and Programs; Walk the Talk; Getting Media Attention; Program Feedback
  • 4: New Twists on Traditional TechniquesPosters, Handouts, and Signage; Displays; Merchandise; Everyone Loves a Parade; Contests; 5: Get Social with Your Library; Social Media and Relationship Marketing; eNewsletters; Getting Organized; Blogs and Vlogs; 6: Social Media Best Practices; Social Media Policies; Facebook; Twitter; YouTube; Instagram; Pinterest; LinkedIn; Google+; Social Media Team Approach; 7: Other New Technologies: Video, QR Codes, and More; Video; Livestreaming Video; Webinars; Podcasts; Quick Response (QR) Codes; Document Sharing; Hashtags; 8: Advocacy and Fundraising
  • Crowd FundingText to Give; Website Donations; Increasing Donations with Social Media; Direct Mail; Community Partnerships; Sponsorships; 9: Toolbox Tidbits; Marketing Language Cache; Telling Your Story; Writing Micro-content; When to Say Goodbye; 10: Final Thoughts; Appendix; Glossary; Suggested Reading and Resources; Index; About the Author
Control code
908145814
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9781610698931
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
85236d62-25de-4d08-ac00-5e59ee842b7c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)908145814

Subject

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