Coverart for item
The Resource Marketing public relations : the hows that make it work, Rene A. Henry Jr

Marketing public relations : the hows that make it work, Rene A. Henry Jr

Label
Marketing public relations : the hows that make it work
Title
Marketing public relations
Title remainder
the hows that make it work
Statement of responsibility
Rene A. Henry Jr
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Henry, Rene A
Dewey number
659.2
Government publication
government publication of a state province territory dependency etc
Index
index present
LC call number
HD59
LC item number
.H44 1995
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public relations
  • Industrial publicity
  • Public relations
  • Relations publiques
  • Relations publiques
Label
Marketing public relations : the hows that make it work, Rene A. Henry Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4..
  • How to Use Special Distribution Services
  • 5..
  • Publicity and How It Works
  • 6..
  • How to Make a Press Kit Work for You
  • 7..
  • How to Use Print Media
  • 8..
  • How to Get the Most Exposure on Radio and Television
  • Foreword
  • 9..
  • Whens, Hows and Whys of Film and Video
  • 10..
  • How to Use Special Publications
  • 11..
  • How to Create Special Events
  • 12..
  • How and When to Sponsor Existing Events
  • 13..
  • Sports Marketing
  • Harold Burson
  • 14..
  • How to Target Special Markets
  • 15..
  • How to Reach International Audiences
  • 16..
  • How to Create a Speakers' Bureau and Use Spokespersons
  • 17..
  • How to Build Coalition Support
  • 18..
  • How to Measure Results
  • 1..
  • 19..
  • How to Plan and Budget
  • How to Make Marketing Public Relations Work for You
  • 2..
  • How to Make Use of Research
  • 3..
  • How to Use Resources to Target Publics
Control code
32012482
Dimensions
24 cm
Edition
1st ed.
Extent
xiv, 281 pages
Isbn
9780813822082
Isbn Type
(alk. paper)
Lccn
95001077
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)1660271
Label
Marketing public relations : the hows that make it work, Rene A. Henry Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 4..
  • How to Use Special Distribution Services
  • 5..
  • Publicity and How It Works
  • 6..
  • How to Make a Press Kit Work for You
  • 7..
  • How to Use Print Media
  • 8..
  • How to Get the Most Exposure on Radio and Television
  • Foreword
  • 9..
  • Whens, Hows and Whys of Film and Video
  • 10..
  • How to Use Special Publications
  • 11..
  • How to Create Special Events
  • 12..
  • How and When to Sponsor Existing Events
  • 13..
  • Sports Marketing
  • Harold Burson
  • 14..
  • How to Target Special Markets
  • 15..
  • How to Reach International Audiences
  • 16..
  • How to Create a Speakers' Bureau and Use Spokespersons
  • 17..
  • How to Build Coalition Support
  • 18..
  • How to Measure Results
  • 1..
  • 19..
  • How to Plan and Budget
  • How to Make Marketing Public Relations Work for You
  • 2..
  • How to Make Use of Research
  • 3..
  • How to Use Resources to Target Publics
Control code
32012482
Dimensions
24 cm
Edition
1st ed.
Extent
xiv, 281 pages
Isbn
9780813822082
Isbn Type
(alk. paper)
Lccn
95001077
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)1660271

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      38.944491 -92.326012
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