Coverart for item
The Resource Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition, Patrick Schwerdtfeger

Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition, Patrick Schwerdtfeger

Label
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition
Title
Marketing shortcuts for the self-employed
Title remainder
leverage resources, establish online credibility, and crush your competition
Statement of responsibility
Patrick Schwerdtfeger
Creator
Subject
Language
eng
Summary
A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition!Provides practical strategies to promote your business using powerf
Cataloging source
UMI
http://library.link/vocab/creatorName
Schwerdtfeger, Patrick
Dewey number
658.8/72
Index
index present
LC call number
HF5415.1265
LC item number
.S386 2011
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Internet marketing
  • Internet advertising
  • Social media
  • Small business marketing
  • Entrepreneurship
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Entrepreneurship
  • Internet advertising
  • Internet marketing
  • Small business marketing
  • Social media
Label
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition, Patrick Schwerdtfeger
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Define your business model : Introduction ; Develop expertise ; Belief systems ; Problems + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail distribution lists ; Write a business plan -- pt. 2. Plan your internet presence : Google codes and alerts ; Keyword ideas ; Keyword research ; Positioning statement ; Website sales function ; Website cornerstone: focus ; Website cornerstone: depth ; Website cornerstone: value ; Website conversation ; Expand the frame ; Categorize your content ; Beginner content = trust ; Intermediate content = list ; Advanced content = revenue ; Killer sales copy -- pt. 3. Build your website and blog : Website development ; The blogosphere ; Negative comments ; SEO: keyword saturation ; SEO: inbound links ; SEO: surrogate homepages ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website shopping cart ; Outsource basic tasks -- pt. 4. Populate internet properties : Internet directories ; Blog directories ; Outbound links = currency ; Subscribe to top bloggers ; Interviews and guest bloggers ; Blog carnivals ; Conversations are markets ; Social bookmarking ; Online branding ; Optimize Google places ; Leverage Yelp for business -- pt. 5. Attract qualified prospects : Understand the process ; E-mail marketing ; Start a podcast ; Publish articles online ; Post on blogs and forums ; Post on Yahoo! and Amazon ; Online classified advertising ; Pay-per-click advertising ; Write a press release ; Start a group or club ; Event marketing strategies ; Product launch formula ; Build massive credibility -- pt. 6. Leverage social media : Social media mantras ; Social media integration ; Twitter: share tips ; Twitter: search keywords ; Twitter: incentivize interaction ; LinkedIn: precision e-mails ; LinkedIn: profile basics ; LinkedIn: Google ranking ; LinkedIn: pimp your profile ; Facebook: facilities ; Facebook: communication ; Facebook: biggest opportunity ; Facebook: places and deals ; YouTube: viral content ; YouTube: demonstrate expertise ; YouTube: video promotion ; Social media monitoring ; pt. 7. Conclusions and execution : Wow your audience ; Consistency wins
Control code
793358859
Dimensions
unknown
Extent
1 online resource (xiii, 257 pages)
Form of item
online
Isbn
9781118078051
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000136
  • f99bea71-5af3-4818-9307-c9a2e8e380e8
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)793358859
Label
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition, Patrick Schwerdtfeger
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Define your business model : Introduction ; Develop expertise ; Belief systems ; Problems + pain = profit ; Value proposition ; Elevator pitch ; Target market ; List of prospects ; E-mail distribution lists ; Write a business plan -- pt. 2. Plan your internet presence : Google codes and alerts ; Keyword ideas ; Keyword research ; Positioning statement ; Website sales function ; Website cornerstone: focus ; Website cornerstone: depth ; Website cornerstone: value ; Website conversation ; Expand the frame ; Categorize your content ; Beginner content = trust ; Intermediate content = list ; Advanced content = revenue ; Killer sales copy -- pt. 3. Build your website and blog : Website development ; The blogosphere ; Negative comments ; SEO: keyword saturation ; SEO: inbound links ; SEO: surrogate homepages ; SEO: diagnostic tools ; Google analytics ; Understand analytics data ; Making sales online ; Website shopping cart ; Outsource basic tasks -- pt. 4. Populate internet properties : Internet directories ; Blog directories ; Outbound links = currency ; Subscribe to top bloggers ; Interviews and guest bloggers ; Blog carnivals ; Conversations are markets ; Social bookmarking ; Online branding ; Optimize Google places ; Leverage Yelp for business -- pt. 5. Attract qualified prospects : Understand the process ; E-mail marketing ; Start a podcast ; Publish articles online ; Post on blogs and forums ; Post on Yahoo! and Amazon ; Online classified advertising ; Pay-per-click advertising ; Write a press release ; Start a group or club ; Event marketing strategies ; Product launch formula ; Build massive credibility -- pt. 6. Leverage social media : Social media mantras ; Social media integration ; Twitter: share tips ; Twitter: search keywords ; Twitter: incentivize interaction ; LinkedIn: precision e-mails ; LinkedIn: profile basics ; LinkedIn: Google ranking ; LinkedIn: pimp your profile ; Facebook: facilities ; Facebook: communication ; Facebook: biggest opportunity ; Facebook: places and deals ; YouTube: viral content ; YouTube: demonstrate expertise ; YouTube: video promotion ; Social media monitoring ; pt. 7. Conclusions and execution : Wow your audience ; Consistency wins
Control code
793358859
Dimensions
unknown
Extent
1 online resource (xiii, 257 pages)
Form of item
online
Isbn
9781118078051
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000136
  • f99bea71-5af3-4818-9307-c9a2e8e380e8
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)793358859

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      38.946102 -92.330125
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