Coverart for item
The Resource Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich

Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich

Label
Marketing to moviegoers : a handbook of strategies used by major studios and independents
Title
Marketing to moviegoers
Title remainder
a handbook of strategies used by major studios and independents
Statement of responsibility
Robert Marich
Creator
Subject
Language
eng
Summary
Inside information about the Hollywood major studios' secret strategies for marketing films
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Marich, Robert
Dewey number
791.43/068/8
Illustrations
illustrations
Index
index present
LC call number
PN1995.9.M29
LC item number
M37 2005eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Motion pictures
  • Motion pictures
  • PERFORMING ARTS
  • Motion pictures
  • Motion pictures
Label
Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 287) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page
Control code
156876232
Dimensions
unknown
Extent
1 online resource (xii, 300 pages)
File format
unknown
Form of item
online
Isbn
9781281005861
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000298
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)156876232
Label
Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (page 287) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page
Control code
156876232
Dimensions
unknown
Extent
1 online resource (xii, 300 pages)
File format
unknown
Form of item
online
Isbn
9781281005861
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000298
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)156876232

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Engineering Library & Technology CommonsBorrow it
      W2001 Lafferre Hall, Columbia, MO, 65211, US
      38.946102 -92.330125
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