The Resource Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
Resource Information
The item Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 2 library branches.
Resource Information
The item Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 2 library branches.
- Summary
- Inside information about the Hollywood major studios' secret strategies for marketing films
- Language
- eng
- Extent
- 1 online resource (xii, 300 pages)
- Contents
-
- Cover
- Copyright Page
- Contents
- Preface
- Introduction
- Chapter 1. Creative Strategy
- Chapter 2. Market Research
- Chapter 3. Paid Media Advertising
- Chapter 4. Promotional Tie-Ins/Product Placement
- Chapter 5. Merchandising
- Chapter 6. Publicity
- Chapter 7. Distribution to Theaters
- Chapter 8. Exhibition
- Chapter 9. Major Studios
- Chapter 10. Independent Distributors
- Chapter 11. Foreign Language Films
- Chapter 12. Prints & Advertising Funds
- Glossary
- Bibliography
- Index
- Last Page
- Isbn
- 9781281005861
- Label
- Marketing to moviegoers : a handbook of strategies used by major studios and independents
- Title
- Marketing to moviegoers
- Title remainder
- a handbook of strategies used by major studios and independents
- Statement of responsibility
- Robert Marich
- Language
- eng
- Summary
- Inside information about the Hollywood major studios' secret strategies for marketing films
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Marich, Robert
- Dewey number
- 791.43/068/8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- PN1995.9.M29
- LC item number
- M37 2005eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Motion pictures
- Motion pictures
- PERFORMING ARTS
- Motion pictures
- Motion pictures
- Label
- Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (page 287) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page
- Control code
- 156876232
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 300 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781281005861
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000298
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)156876232
- Label
- Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (page 287) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Cover -- Copyright Page -- Contents -- Preface -- Introduction -- Chapter 1. Creative Strategy -- Chapter 2. Market Research -- Chapter 3. Paid Media Advertising -- Chapter 4. Promotional Tie-Ins/Product Placement -- Chapter 5. Merchandising -- Chapter 6. Publicity -- Chapter 7. Distribution to Theaters -- Chapter 8. Exhibition -- Chapter 9. Major Studios -- Chapter 10. Independent Distributors -- Chapter 11. Foreign Language Films -- Chapter 12. Prints & Advertising Funds -- Glossary -- Bibliography -- Index -- Last Page
- Control code
- 156876232
- Dimensions
- unknown
- Extent
- 1 online resource (xii, 300 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781281005861
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- cl0500000298
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)156876232
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Marketing-to-moviegoers--a-handbook-of/1BPTQahScsc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Marketing-to-moviegoers--a-handbook-of/1BPTQahScsc/">Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Marketing-to-moviegoers--a-handbook-of/1BPTQahScsc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Marketing-to-moviegoers--a-handbook-of/1BPTQahScsc/">Marketing to moviegoers : a handbook of strategies used by major studios and independents, Robert Marich</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
