Coverart for item
The Resource Marketing/research people : their behind-the-scenes stories, Jack J. Honomichl

Marketing/research people : their behind-the-scenes stories, Jack J. Honomichl

Label
Marketing/research people : their behind-the-scenes stories
Title
Marketing/research people
Title remainder
their behind-the-scenes stories
Statement of responsibility
Jack J. Honomichl
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Honomichl, Jack J
Dewey number
658.8/3
Illustrations
illustrations
Index
no index present
LC call number
HF5415.2
LC item number
.H625 1984
Literary form
non fiction
http://library.link/vocab/subjectName
  • Marketing research
  • Marketing
  • Advertising
Label
Marketing/research people : their behind-the-scenes stories, Jack J. Honomichl
Instantiates
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt.1.Marketing Case Histories -- Ch.1. The Marketing of Arm & Hammer -- Ch.2. How Detroit Reacted to the Imported Car Threat -- C.3.Launching Renault's Alliance -- Ch.4.The Marketing of Cycle Dog Food -- Ch.5.President Reagan's Marketing Plan -- Ch.6.The Big of Political Research -- Pt.2. The U.S Marketing Research Industry -- Ch.7. U.S Research Industry -- Ch.8. A.C. Nielsen, Sr.: Obituary Traces History -- Ch.9. Eight Trends that Shaped an Industry -- Ch.10. Top Thirty U.S. Research Companies -- Ch.11. World's Top Ten Marketing/Advertising Research Organizations -- Ch.12. How Much Is Spent on Research in the U.S.? -- Ch.13. TV Copy Testing Flap -- Ch.14. The Research Function in Top U.S. Advertising Agencies -- Pt.3. The Future -- Ch.15. Looking Ahead
Control code
10280215
Dimensions
23 cm
Extent
x, 190 pages
Isbn
9780872510906
Isbn Type
(pbk.)
Lccn
83072176
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)686761
Label
Marketing/research people : their behind-the-scenes stories, Jack J. Honomichl
Publication
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Pt.1.Marketing Case Histories -- Ch.1. The Marketing of Arm & Hammer -- Ch.2. How Detroit Reacted to the Imported Car Threat -- C.3.Launching Renault's Alliance -- Ch.4.The Marketing of Cycle Dog Food -- Ch.5.President Reagan's Marketing Plan -- Ch.6.The Big of Political Research -- Pt.2. The U.S Marketing Research Industry -- Ch.7. U.S Research Industry -- Ch.8. A.C. Nielsen, Sr.: Obituary Traces History -- Ch.9. Eight Trends that Shaped an Industry -- Ch.10. Top Thirty U.S. Research Companies -- Ch.11. World's Top Ten Marketing/Advertising Research Organizations -- Ch.12. How Much Is Spent on Research in the U.S.? -- Ch.13. TV Copy Testing Flap -- Ch.14. The Research Function in Top U.S. Advertising Agencies -- Pt.3. The Future -- Ch.15. Looking Ahead
Control code
10280215
Dimensions
23 cm
Extent
x, 190 pages
Isbn
9780872510906
Isbn Type
(pbk.)
Lccn
83072176
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)686761

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