Coverart for item
The Resource Mass appeal : communicating policy ideas in multiple media, Justin Gest

Mass appeal : communicating policy ideas in multiple media, Justin Gest

Label
Mass appeal : communicating policy ideas in multiple media
Title
Mass appeal
Title remainder
communicating policy ideas in multiple media
Statement of responsibility
Justin Gest
Creator
Author
Subject
Language
eng
Summary
"Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it"--Publisher's description
Cataloging source
DLC
http://library.link/vocab/creatorName
Gest, Justin
Dewey number
320.97301/4
Index
index present
LC call number
JA85.2.U6
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Communication in politics
  • Political planning
  • Persuasion (Rhetoric) in mass media
  • Communication in politics
  • Persuasion (Rhetoric) in mass media
  • Political planning
  • United States
Label
Mass appeal : communicating policy ideas in multiple media, Justin Gest
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A multilingual toolkit -- The executive summary -- The press release -- The op-ed and blog -- The briefing -- The broadcast appearance -- The elevator pitch -- The website and social media -- Key questions
Control code
1145908914
Extent
1 online resource (xx, 176 pages)
Form of item
online
Isbn
9780190062200
Lccn
2019056313
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote
System control number
(OCoLC)1145908914
Label
Mass appeal : communicating policy ideas in multiple media, Justin Gest
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A multilingual toolkit -- The executive summary -- The press release -- The op-ed and blog -- The briefing -- The broadcast appearance -- The elevator pitch -- The website and social media -- Key questions
Control code
1145908914
Extent
1 online resource (xx, 176 pages)
Form of item
online
Isbn
9780190062200
Lccn
2019056313
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
Specific material designation
remote
System control number
(OCoLC)1145908914

Library Locations

    • Ellis LibraryBorrow it
      1020 Lowry Street, Columbia, MO, 65201, US
      38.944491 -92.326012
    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
Processing Feedback ...