Coverart for item
The Resource Meanings of audiences : comparative discourses, edited by Richard Butsch and Sonia Livingstone

Meanings of audiences : comparative discourses, edited by Richard Butsch and Sonia Livingstone

Label
Meanings of audiences : comparative discourses
Title
Meanings of audiences
Title remainder
comparative discourses
Statement of responsibility
edited by Richard Butsch and Sonia Livingstone
Contributor
Editor
Subject
Genre
Language
eng
Summary
"In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece, Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways in which audiences are embedded in discourses of power, representation and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies that will be particularly useful to those studying audience and international media"--
Assigning source
Provided by publisher
Cataloging source
DLC
Dewey number
302.23
Index
index present
LC call number
P96.A83
LC item number
M395 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1943-
http://library.link/vocab/relatedWorkOrContributorName
  • Butsch, Richard
  • Livingstone, Sonia M.
http://library.link/vocab/subjectName
  • Mass media
  • Mass media and culture
  • Mass media
  • Massenmedien
  • Publikum
  • Publikumsforschung
  • Kulturvergleich
Label
Meanings of audiences : comparative discourses, edited by Richard Butsch and Sonia Livingstone
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
1. Introduction: "Translating" audiences, provincializing Europe / Richard Butsch and Sonia Livingstone -- 2. Publics and audiences in ancient Greece / David Kawalko Roselli -- 3. When curiosity met printing : audiences and new media in early modem history / Christian Oggolde -- 4. Shoppers, dupes and other types : the television audience in post-Soviet Russian discourses / Sudha Rajagopalan -- 5. Between unruliness and sociality : discourses on diasporic cinema audiences for Turkish and Indian films / Kevin Smets, Iris Vandevelde, Philippe Meers, Roel Vande Winkel, and Sofie Van Bauwel -- 6. Producing loyal citizens and entertaining volatile subjects : imagining audience agency in colonial Rhodesia and post-colonial Zimbabwe / Wendy Willems -- 7. A consuming public : movie audiences in the Bengali cultural imaginary / Manishita Dass -- 8. "The mass wants this!" : how politics, religion, and media industries shape discourses about audiences in the Arab world / Joe F. Khalil -- 9. Egyptian audiences of musalsalat in the eye of the beholder / Aliaa Dawoud -- 10. Senior audiences and the revolutionary subject in the People's Republic of China / Stephanie Hemelryk Donald -- 11. The articulation of audience in Chinese communication research / Guiquan Xu -- 12. From qunzhong to guanzhong : the evolving conceptualization of audience in mainland China / Jingsi Christina Wu -- 13. Active citizenship : the politics of imagining internet audiences in Taiwan / Fang-chih Irene Yang and Ping Shaw
Control code
829738687
Dimensions
24 cm
Extent
xi, 206 pages
Isbn
9780415837293
Lccn
2013006475
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Label
Meanings of audiences : comparative discourses, edited by Richard Butsch and Sonia Livingstone
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
1. Introduction: "Translating" audiences, provincializing Europe / Richard Butsch and Sonia Livingstone -- 2. Publics and audiences in ancient Greece / David Kawalko Roselli -- 3. When curiosity met printing : audiences and new media in early modem history / Christian Oggolde -- 4. Shoppers, dupes and other types : the television audience in post-Soviet Russian discourses / Sudha Rajagopalan -- 5. Between unruliness and sociality : discourses on diasporic cinema audiences for Turkish and Indian films / Kevin Smets, Iris Vandevelde, Philippe Meers, Roel Vande Winkel, and Sofie Van Bauwel -- 6. Producing loyal citizens and entertaining volatile subjects : imagining audience agency in colonial Rhodesia and post-colonial Zimbabwe / Wendy Willems -- 7. A consuming public : movie audiences in the Bengali cultural imaginary / Manishita Dass -- 8. "The mass wants this!" : how politics, religion, and media industries shape discourses about audiences in the Arab world / Joe F. Khalil -- 9. Egyptian audiences of musalsalat in the eye of the beholder / Aliaa Dawoud -- 10. Senior audiences and the revolutionary subject in the People's Republic of China / Stephanie Hemelryk Donald -- 11. The articulation of audience in Chinese communication research / Guiquan Xu -- 12. From qunzhong to guanzhong : the evolving conceptualization of audience in mainland China / Jingsi Christina Wu -- 13. Active citizenship : the politics of imagining internet audiences in Taiwan / Fang-chih Irene Yang and Ping Shaw
Control code
829738687
Dimensions
24 cm
Extent
xi, 206 pages
Isbn
9780415837293
Lccn
2013006475
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n

Library Locations

    • Journalism LibraryBorrow it
      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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