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The Resource Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine

Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine

Creator
Summary
"In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--
Language
eng
Work
Publication
Extent
1 online resource (252 pages)
Contents
  • You can now measure everything, but you won't survive without the metrics that matter to your business
  • How to get started
  • Seven steps to the perfect measurement program: how to prove your results and use your results to improve
  • Yes, you can afford to measure: choosing the right measurement tool for the job
  • How to measure marketing, public relations, and advertising in a social media world
  • How to use numbers to get closer to your customers
  • Measuring the impact of events, sponsorships, and speaking engagements
  • How to measure influencers and thought leadership
  • Measuring relationships with your local community
  • Measuring what your employees think
  • Threats to your reputation: how to measure crises
  • Measuring relationships with salespeople, channel partners, and franchisees
  • Measurement for nonprofits
  • Measure what matters in higher education: how to get an A in measurement
Isbn
9781118016329
Instance
Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships
Title
Measure what matters
Title remainder
online tools for understanding customers, social media, engagement, and key relationships
Statement of responsibility
Katie Delahaye Paine
Creator
Subject
Genre
Language
eng
Summary
"In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies. Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around. Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences. Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate. Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line."--
Member of
Assigning source
Provided by publisher
Cataloging source
N$T
http://library.link/vocab/creatorDate
1952-
http://library.link/vocab/creatorName
Delahaye Paine, Katie
Dewey number
659.20285/4678
Index
index present
Language note
English
LC call number
HF5415.5
LC item number
.P34 2011eb
Literary form
non fiction
NAL call number
HF5415.5.P34 2011
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Customer services
  • Social media
  • Measurement
  • BUSINESS & ECONOMICS
  • Customer services
  • Measurement
  • Social media
  • Customer services
  • Measurement
  • Kundendienst
  • Informationsdienst
  • Soziale Software
  • Öffentlichkeitsarbeit
  • Qualitätskontrolle
  • Sociala media
  • Forskning
Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
You can now measure everything, but you won't survive without the metrics that matter to your business -- How to get started -- Seven steps to the perfect measurement program: how to prove your results and use your results to improve -- Yes, you can afford to measure: choosing the right measurement tool for the job -- How to measure marketing, public relations, and advertising in a social media world -- How to use numbers to get closer to your customers -- Measuring the impact of events, sponsorships, and speaking engagements -- How to measure influencers and thought leadership -- Measuring relationships with your local community -- Measuring what your employees think -- Threats to your reputation: how to measure crises -- Measuring relationships with salespeople, channel partners, and franchisees -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement
Control code
707374625
Dimensions
unknown
Extent
1 online resource (252 pages)
File format
unknown
Form of item
online
Isbn
9781118016329
Lccn
2010043310
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
3491500
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000102
  • ef364b43-e699-4d9e-bb0d-19ea9369d34e
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)707374625
Label
Measure what matters : online tools for understanding customers, social media, engagement, and key relationships, Katie Delahaye Paine
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
You can now measure everything, but you won't survive without the metrics that matter to your business -- How to get started -- Seven steps to the perfect measurement program: how to prove your results and use your results to improve -- Yes, you can afford to measure: choosing the right measurement tool for the job -- How to measure marketing, public relations, and advertising in a social media world -- How to use numbers to get closer to your customers -- Measuring the impact of events, sponsorships, and speaking engagements -- How to measure influencers and thought leadership -- Measuring relationships with your local community -- Measuring what your employees think -- Threats to your reputation: how to measure crises -- Measuring relationships with salespeople, channel partners, and franchisees -- Measurement for nonprofits -- Measure what matters in higher education: how to get an A in measurement
Control code
707374625
Dimensions
unknown
Extent
1 online resource (252 pages)
File format
unknown
Form of item
online
Isbn
9781118016329
Lccn
2010043310
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
3491500
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000102
  • ef364b43-e699-4d9e-bb0d-19ea9369d34e
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)707374625

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Genre

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      38.944491 -92.326012
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      38.946102 -92.330125

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