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The Resource Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University

Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University

Label
Media and communication research methods : an introduction to qualitative and quantitative approaches
Title
Media and communication research methods
Title remainder
an introduction to qualitative and quantitative approaches
Statement of responsibility
Arthur Asa Berger, San Francisco State University
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
302.23072/1
Illustrations
illustrations
Index
index present
LC call number
P91.3
LC item number
.B385 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Communication
  • Communication
  • Mass media
Label
Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
Instantiates
Publication
Note
Revised edition of the author's Media and communication research methods, 2014
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author
Control code
923017433
Edition
Fourth Edition.
Extent
417 pages
Isbn
9781483377568
Isbn Type
(pbk. : alk. paper)
Lccn
2015028126
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations; cm
System control number
(OCoLC)923017433
Label
Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
Publication
Note
Revised edition of the author's Media and communication research methods, 2014
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author
Control code
923017433
Edition
Fourth Edition.
Extent
417 pages
Isbn
9781483377568
Isbn Type
(pbk. : alk. paper)
Lccn
2015028126
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations; cm
System control number
(OCoLC)923017433

Library Locations

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      102 Reynolds Jrnlism Institute, Columbia, MO, 65211, US
      38.947290 -92.328025
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