The Resource Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
Resource Information
The item Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Edition
- Fourth Edition.
- Extent
- 417 pages
- Note
- Revised edition of the author's Media and communication research methods, 2014
- Contents
-
- Preface to the fourth edition
- Acknowledgments
- Introduction
- Getting started
- What is research?
- The research process
- Methods of textual analysis
- Semiotic analysis
- Rhetorical analysis
- Ideological criticism
- Psychoanalytic criticism
- Discourse analysis
- Qualitative research methods
- Interviews
- Historical analysis
- Ethnomethodological research
- Participant observation
- Quantitative research methods
- Content analysis
- Surveys
- Experiments
- A primer on descriptive statistics
- Putting it all together
- Common thinking errors
- Writing research reports
- References
- Glossary
- Index
- About the author
- Isbn
- 9781483377568
- Label
- Media and communication research methods : an introduction to qualitative and quantitative approaches
- Title
- Media and communication research methods
- Title remainder
- an introduction to qualitative and quantitative approaches
- Statement of responsibility
- Arthur Asa Berger, San Francisco State University
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1933-
- http://library.link/vocab/creatorName
- Berger, Arthur Asa
- Dewey number
- 302.23072/1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- P91.3
- LC item number
- .B385 2016
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Mass media
- Communication
- Communication
- Mass media
- Label
- Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
- Note
- Revised edition of the author's Media and communication research methods, 2014
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author
- Control code
- 923017433
- Edition
- Fourth Edition.
- Extent
- 417 pages
- Isbn
- 9781483377568
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2015028126
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations; cm
- System control number
- (OCoLC)923017433
- Label
- Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University
- Note
- Revised edition of the author's Media and communication research methods, 2014
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface to the fourth edition -- Acknowledgments -- Introduction -- Getting started -- What is research? -- The research process -- Methods of textual analysis -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Qualitative research methods -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Quantitative research methods -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Putting it all together -- Common thinking errors -- Writing research reports -- References -- Glossary -- Index -- About the author
- Control code
- 923017433
- Edition
- Fourth Edition.
- Extent
- 417 pages
- Isbn
- 9781483377568
- Isbn Type
- (pbk. : alk. paper)
- Lccn
- 2015028126
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations; cm
- System control number
- (OCoLC)923017433
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Media-and-communication-research-methods--an/5AnjDDZxYIw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Media-and-communication-research-methods--an/5AnjDDZxYIw/">Media and communication research methods : an introduction to qualitative and quantitative approaches, Arthur Asa Berger, San Francisco State University</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
