The Resource Media and communication research methods, Arthur Asa Berger
Media and communication research methods, Arthur Asa Berger
Resource Information
The item Media and communication research methods, Arthur Asa Berger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Media and communication research methods, Arthur Asa Berger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
- Language
- eng
- Edition
- Fifth edition.
- Extent
- xix, 463 pages
- Contents
-
- What is research?
- The research process
- Semiotic analysis
- Rhetorical analysis
- Ideological criticism
- Psychoanalytic criticism
- Discourse analysis
- Interviews
- Historical analysis
- Ethnomethodological research
- Participant observation
- Content analysis
- Surveys
- Experiments
- A primer on descriptive statistics
- Nineteen common thinking errors
- Writing research reports
- Isbn
- 9781544332680
- Label
- Media and communication research methods
- Title
- Media and communication research methods
- Statement of responsibility
- Arthur Asa Berger
- Title variation
- Media and communication research methods
- Title variation remainder
- an introduction to qualitative and quantitative approaches
- Language
- eng
- Summary
- "This step-by-step introduction to conducting media and communication research offers practical insights along with the author's signature lighthearted style to make discussion of qualitative and quantitative methods easy to comprehend. The Fifth Edition of Media and Communication Research Methods includes a new chapter on discourse analysis; expanded discussion of social media, including discussion of the ethics of Facebook experiments; and Expanded coverage of the research process, with new discussion of search strategies and best practices for analyzing research articles. Ideal for beginning research students at both the graduate and undergraduate level, this proven book is clear, concise, and accompanied by just the right number of detailed examples, useful applications, and valuable exercises to help students to understand, and master, media and communication research"--
- Assigning source
- Provided by publisher
- Cataloging source
- LBSOR/DLC
- http://library.link/vocab/creatorDate
- 1933-
- http://library.link/vocab/creatorName
- Berger, Arthur Asa
- Dewey number
- 302.23072/1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- P91.3
- LC item number
- .B385 2020
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Mass media
- Communication
- Communication
- Mass media
- Label
- Media and communication research methods, Arthur Asa Berger
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
- Control code
- 1057240622
- Dimensions
- 23 cm
- Edition
- Fifth edition.
- Extent
- xix, 463 pages
- Isbn
- 9781544332680
- Lccn
- 2018040418
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40028928621
- System control number
- (OCoLC)1057240622
- Label
- Media and communication research methods, Arthur Asa Berger
- Bibliography note
- Includes bibliographical references and indexes
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- What is research? -- The research process -- Semiotic analysis -- Rhetorical analysis -- Ideological criticism -- Psychoanalytic criticism -- Discourse analysis -- Interviews -- Historical analysis -- Ethnomethodological research -- Participant observation -- Content analysis -- Surveys -- Experiments -- A primer on descriptive statistics -- Nineteen common thinking errors -- Writing research reports
- Control code
- 1057240622
- Dimensions
- 23 cm
- Edition
- Fifth edition.
- Extent
- xix, 463 pages
- Isbn
- 9781544332680
- Lccn
- 2018040418
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 40028928621
- System control number
- (OCoLC)1057240622
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.missouri.edu/portal/Media-and-communication-research-methods-Arthur/swiLOznCyAs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.missouri.edu/portal/Media-and-communication-research-methods-Arthur/swiLOznCyAs/">Media and communication research methods, Arthur Asa Berger</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.missouri.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.missouri.edu/">University of Missouri Libraries</a></span></span></span></span></div>
